I run a PPC management agency, and when I first started out, I made some very serious blunders that nearly made me give up on my dreams of being an entrepreneur, self-employed, and an employer of Labor.
Being a newbie with no prior experience and mentor, I had to figure out how, through trial and error, to generate leads for my new business. Many newbies with no mentor or coach start their digital marketing journey on the wrong footing, just like me.
Having seen it all and conquered it, here are the reasons why Pay Per Click is the right way to go for new digital marketers selling digital products and services.
Table of Contents
No Connection
Starting up as a newbie in digital marketing is a challenging one because you have little or no connections or influencers to help you launch your digital marketing project. However, with PPC, you don’t need the help of an influencer or strong social presence to help you launch or announce your business to the world.
Instant Results
As a newbie, the best thing to do is concentrate your marketing resources on things that will give you instant results and avoid those that will not.
One of the key advice I give to newbies is to stay clear of external SEO optimization or hiring an SEO expert. The reason is that SEO is not a marketing strategy that gives instant results. It takes time for it to start generating results, and that is not what a newbie needs. This infographic can perfectly describe the relevancy of SEO in the current search world.
A newbie needs a quick fix in the form of quick sales to give them the needed multi-nation and finance to keep going. SEO won’t give you that, but PPC will.
PPC Will Take You to the Top of Search Engine Result Pages
Doing PPC with the Google search network will take you to the top of search results. This is an avenue for newbies to rank for buyer keywords and make money immediately and quickly.
Judicious Use of Marketing Budget
The ability to set your daily budget and target your potential customers based on the keywords they are using to search for your products makes Pay Per Click the ideal marketing medium for newbies.
Conclusion
SEO is a great marketing tool, and I recommend it for every digital marketer selling digital products or services. But as a person who has been in the shoes of a newbie and felt what it means to try and fail.
It’s my opinion that new start-ups should avoid SEO and make Pay Per Click their marketing priority until they start generating revenue.
Only then should they take a portion of their profit to hire a PPC agency to help them rank higher on Google for their target keyword.
