It is no longer news that Apple’s new product launch event is coming this September, where the next generation iPhone, the iPhone 15 series, will be announced alongside other new Apple products. Ahead of this date, a report has revealed that Apple is cutting the production line of the highly anticipated iPhone 15 over component issues.
Jeff Pu, the popular Haitong International analyst, said that Apple has begun to reduce the production of new phones as some components of the display and lens modules of the phone encountered problems. Just this week, the iPhone maker confirmed that it had begun production of the iPhone 15 in India, diversifying its manufacturing from China.
Apple is Cutting iPhone 15 Production: Jeff Pu
Jeff Pu disclosed this in his latest investor report. According to him, Apple is scheduled to produce 77 million iPhone 15 units by the end of the year, but the forecasted shipments are 83 million units. Jeff Pu revealed that there are two main reasons for this gap.
Foremost, supply problems continue to hinder the manufacture of the iPhone 15; Jeff Pu specifically named Sony lens sensors, the titanium frame of the Pro, and displays with smaller screen frames as factors contributing to the delay. Jeff Pu agrees that Apple’s revised sales prediction was motivated by “demand concerns.”
Additionally, there are suggestions that the iPhone 15 Pro series will cost more than its forerunners, which could affect demand. According to Jeff Pu’s analysis, Apple’s reduction in manufacturing before the introduction of the new device is not a good indication, and the demand for terminals will also be hampered by any prospective price increases for the iPhone 15 Pro Max.
At the time of press, there was no official confirmation from the iPhone maker. However, looking back at the third-quarter financial report, it can be seen that iPhone sales revenue decreased from $40.67 billion to $39.67 billion. Additionally, CEO Tim Cook’s earnings meeting confirmed that while Apple’s other regions have experienced strong sales results, iPhone sales in the company’s primary market, the United States, have been falling.
