Madhav Sheth, the CEO of HonorTech, has revealed that their comeback to the Indian market is to make the country a global hub for smartphone manufacturing.
The brand hinted about its return through its Honor Tech India profiles on X (Twitter) to the Indian market with the impending launch of new smartphone models under the new HONORTech brand after more than two years of leaving the country.
“Our transformative endeavor seeks to harness and tap into untapped potential and a skilled workforce, aiming to establish India as a global excellence hub. HonorTech is aligned with the Government’s vision to make India a manufacturing hub and a driving force for innovation that has gained significant momentum in recent years, says Madhav Sheth.”
The CEO disclosed this while announcing a strategic partnership with PSAV Global for the launch of the Honor devices’ network in India. According to the brand, the collaboration will give HonorTech the freedom to choose its partners, suppliers, manufacturing facilities, services, and distribution systems for the Indian market.
Earlier, through PSAV Global, Honor had already offered its tablets, laptops, and wearables for sale on eCommerce platforms like Amazon in India. However, with this partnership, the brand hopes to create job opportunities, greater skill development, and the integration of technology into India’s socio-economic fabric.
“HonorTech embodies India’s needs and is focused on harmoniously blending Honor’s global prowess with local insights. By combining innovation, local empowerment, and self-reliance into HonorTech, we’ve created a brand that stands as a testament to the potential within every Indian. Through our collaboration, we offer India a global product and a strong brand that has cutting-edge technology, and a self-reliant ecosystem, he added.”
Madhav Sheth and PSAV have created a joint venture that is entirely Indian, underscoring a shift in focus from global to local priorities. HonorTech pledges to offer Indian users cutting-edge, dependable, and user-centric solutions and experiences through its business model. The collaboration is a significant step towards the government’s goal of being technologically independent.
