Samsung has embarked on an extraordinary journey, straying from the normative path to pursue its endeavors, drawing inspiration from its lineage, which stowed the groundwork for its in-house display manufacturing unit.
The Korean tech giant, renowned for its OLED screens, has long been supplying screens for various Apple products, from Apple Watches to iPhones, fortifying its position as the world’s leading OLED manufacturer.
Recent reports from China suggest that Samsung Display has formed a dedicated team, dubbed the ‘A Team,’ within its Giheung Research Institute in South Korea, aimed at mass-producing OLED panels for Apple. This well-thought-out move comes amidst Samsung’s discerned slowdown in pace despite its proactive approach to innovation. Notably, LG Display has interceded as a crucial supplier for Apple’s upcoming iPad Pro lineup as Samsung grapples with production challenges, potentially leading to delays in the product launch.
In essence, Samsung Display is making concerted efforts to regain its throne in the OLED panel segment. With emerging competition from Chinese OLED firms and Apple’s growing reliance on OLED technology, Samsung is solidifying its efforts to enhance the quality and performance of its OLED panels.
As Apple transitions towards OLED panels across its product range, Samsung’s focus on innovation and the impact of its new research team on its OLED lineup will be meticulously overseen.
