Meta Platforms Inc. has officially rolled out a new artificial intelligence tool that has the ability to generate or edit videos on the basis of a simple text prompt, creating a cutthroat competition for their competitors like OpenAI and Google in order to develop the world’s most advanced AI technology which will help it’s consumer base in a substantial manner making it easy to access technology. Meta has launched the Movie Gen has a number of special features which includes creating a new video up to 16 seconds long solely based on a text prompt.
It also can use such prompts to generate audio for or edit an existing video. Movie Gen can even make use of a photo to make its own customised version which can also incorporate a real person.
Currently, Movie Gen is available in restriction for some employees working with Meta and only a outside partners which has a few filmmakers, even though Meta plans to build the product into its existing social media apps in the follow year to make it more convenient for social media users.
Based on official deliberations the basic aim for Movie Gen is to create engagement in social media to hype up more people to create or edit video posts. It can be interpreted as a fun, helpful tool for creators which will be essential in increasing engagement in apps.
If we need to understand a friendly comparison of this tool recently Microsoft Corporation-backed OpenAI has its own video generation tool which is referred to as Sora, which was released earlier year even though that technology isn’t available to the public yet. Therefore it is needless to mention that it is not an innovation but definitely adds solid competition to the AI hub.
Since it takes “tens of minutes” to generate a video based on a text prompt, Meta has been waiting to roll out this tool to the public since it might be seen as a tool that takes longer for general consumers, who are likely to use it on their phone. However, Meta has stated that it is also sorting out a bunch of problems to ensure a guarantee of safety.
It also includes how to handle personalized videos so that a user can’t create inappropriate videos without anyone’s consent. This type of technology has however been used in the past to create misleading and sometimes even fake of famous people even though Meta executives have assured us that they have been creating a “watermark” for the videos created so that it can help us indicate if they’re AI-generated.
Therefore, this comes as an additional creation in these times which is designed to help the users in navigating their way via social media and learn how to use certain features provided in an efficient manner.
