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Highlights
- The new 16 GB Kindle ColorSoft offers vibrant colour reading for $249.99, featuring a high-contrast display and providing weeks of battery life.
- The first-ever Kindle Colorsoft Kids includes a kid-friendly cover, parental controls, and a one-year Amazon Kids+ subscription.
- Packed with child-focused features like Vocabulary Builder, Word Wise, OpenDyslexic font, and audiobook Bluetooth support.
- Kindle readership soars—Prime Day Kindle sales up 40% year-over-year; over 129 billion pages read in 2025 so far.
Amazon, an American multinational technology and e-commerce company, is innovating the digital space with the launch of two new Kindle ColorSoft devices. It is a more affordable 16 GB version and the first Kindle ColourSoft Kids edition. The latest additions aim to deliver the joy of colour reading to more families, offering vibrant visuals, thoughtful features, and extended content access for readers of all ages.
Kindle Colorsoft 16 GB: Affordable Access to Color Reading
With Amazon’s renowned ColorSoft display, the new Kindle ColorSoft 16 GB, which retails for $277.97, provides readers with a vibrant colour experience. With features like quick page flips, programmable soft lighting, and weeks, weeks of battery life, this screen is made to be both comfortable and clear. It weighs less than a book.

With this model, customers can enjoy vibrantly coloured artwork, book covers, and graphic novels. To improve readability and customisation, the interface also has a dark mode option, a Page Colour function for inverting the backdrop, and colour-coded highlights (yellow, orange, blue, and pink).
Kindle Colour: Designed for Young Readers
Amazon is introducing a colour Kindle made specifically for children. The Kindle Colourful Kids, retailing at $269.99, is packed with features tailored to young readers, including an illustrated cover, a two-year worry-free guarantee, and one year of Amazon Kids+.
Youngsters can peruse an expanding collection of thousands of books and CDs, which includes well-known works like Percy Jackson, Heroes of Olympus, Big Nate, and Catwad. The vibrant display encourages greater engagement, particularly with comics and graphic novels, which children are said to read 46% more of.

Additionally, the tablet has features like Word Wise, the OpenDyslexic typeface, Vocabulary Builder, and Bluetooth compatibility for listening to audiobooks. The Amazon Parent Dashboard facilitates parental supervision by allowing adults to control content, set reading objectives, and monitor usage.
Expanded Reading Opportunities for All Ages
In addition to the new gadgets, Amazon is adding more books to the Kindle Kids+ library, such as Storm Runner, Aru Shah, and the entire Artemis Fowl series. This action furthers Amazon’s overarching goal of encouraging children and teenagers to read and become literate.
Adult readers may access millions of books, audiobooks, and comics with Kindle Colorsoft’s smooth interaction with Kindle Unlimited. The new 16 GB model comes with three complimentary months of Kindle Unlimited.
A Colour Kindle for Everyone
With the updated Kindle ColourOS lineup, Amazon now offers options catering to every type of reader. The Kindle ColorOSoft 16GB retails for $249.99, the Kindle ColorOSoft Signature Edition (32 GB, wireless charging, auto-adjusting light) retails for $279.99, and the Kindle ColorOSoft Kids, $269.99 (with Amazon Kids+ and a protective cover included).

These new models demonstrate Amazon’s dedication to providing a more immersive and rich reading experience as the firm celebrates a record-breaking year with Prime Day, with Kindle sales up nearly 40%. Families reading together and in full colour are being redefined by Kindle Colour devices, whether for educational purposes or leisure.
Kindle ColorSoft 16GB and Kids Edition Redefine Reading in 2025
Amazon has unveiled the exciting new Kindle ColorSoft 16GB and the first-ever Kindle ColorSoft Kids. Featuring vibrant colour displays, smart parental controls, and Bluetooth audiobook support, these e-readers are perfect for families and young readers. With enhanced features and a fun, kid-friendly design, Kindle is redefining the digital reading experience in 2025.