Today the Adobe blog, written by Loni Stark, announced that they are going to release the latest version of the Experience Manager. Adobe will also share some of its innovations so as to help other brands lead in Customer Experience Management (CMX). In this age, the developed and advanced communication system, especially at a time when almost all of the tasks are done online, keeping the experiences of the consumers personalized and dynamic has proved to be a challenging task.
Consumers have come to expect more than personalization from brands; they require companies to navigate the fine edge between being relevant and not creepy to win their loyalty. Consumers demand that brand’s digital experiences have the EQ of the most socially evolved humans. – Lin Written
Adobe has always been up in the front when it comes to being the industry leader in digital experience management for web content management, digital asset management, and customer communications. Adobe’s Experience Manager helps boost various companies’ asset creation and has driven an average 20% increase in team productivity and revenue through improved digital experiences year after year.
The new version of the Adobe Experience manager comes with a new set of improved content. It will help boost content velocity. Users can find, edit, and reuse digital assets that reside in Experience Manager Assets directly within Photoshop CC, Illustrator CC, and InDesign CC. It will also provide its users a faster and more flexible way for marketing teams to manage assets with their respective global colleagues.
Other specifications include Smart Tags for video and Smart Crop for Video. Autoscaling, in general, will help the IT overall in their performance, including ensuring that the end-user experience is not impacted by operational limitations. Frictionless Upgrades will ensure that the upcoming updates run smoothly and hassle-free to ensure teams get access to the latest version of Experience Manager with minimal downtime.