Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News

Airtel Wins Over Reliance Jio on New Subscriber War

Shahid Mondal
Shahid Mondal
A sports lover. Love exploring and writing about new technology. Avid follower of digital transformation.

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

A new report from India Ratings and Research (Ind-Ra) published on Thursday shows that most telecom service providers in India have experienced a considerable decrement in their active subscriber base over the past year.

There are some exceptions, though, with Bharti Airtel being the biggest one. Airtel has gained a massive 23 million active users in that mentioned period. Idea Cellular has gained 11.9 million active subscribers as measured by peak Visitor Location Register (VLR). Vodafone has gained 5.1 million active subscribers as well. However, both Idea & Vodafone have reported subscriber losses in the past three months.

According to the Cellular Operators Association of India (COAI), Airtel had the highest number of subscribers, counting over 282 million at September end. Vodafone India holds the second position with over 207 million during the same period. The idea, with over 190 million absolute users, is ranked third.

Airtel was seen leading the market with a 29.8% share. Airtel is followed by Vodafone with 21.91% and Idea with 20.09% share. Surprisingly Reliance Jio has a subscriber market share of 13.6% at September end.

At the start of August, Reliance Jio’s active subscriber base was relatively low, standing at 100 million, mainly due to its lower active subscribers percentage of at 75%. The number did reach 133 million by the end of August, though. Deep obvious saturation Reliance Jio continues to gain subscribers steadily at a rate of 4-5 million per month.

The Ind-Ra report explained Reliance Jio’s market share gain as “largely explained by the dual-SIM phenomenon and rapid loss of market position by the smaller telcos”.
The report states, “RJio’s biggest impact has been on data consumption pattern as all its wireless subscribers are by default broadband data subscribers. This has increased not only their absolute number of data subscribers but also its discounted tariffs have increased the data consumption multi-fold.”

They believe that the company is trying to maintain its momentum through discounted tariffs and cash-back offers.

In the 2017 financial year, telecom revenues have dropped by 2% to ₹1.9 trillion. It’s believed to be caused mainly by the free pricing by Reliance Jio in the year’s second half. The rest of the industry took up the same policy to respond.

According to the Ind-Ra report, “The industry revenues could revive over 12-18 months period led by RJio increasing its tariffs, exit of smaller telcos and expansion of the data revenue base.”


Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic