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Apple Urges iPhone X Attraction via Its Latest Ad Featuring Portrait Lighting Selfies

Aniruddha Paul
Aniruddha Paul
Writer, passionate in content development on latest technology updates. Loves to follow relevantly on social media, business, games, cultural references and all that symbolizes tech progressions. Philosophy, creation, life and freedom are his fondness.

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Yesterday, January 21, Apple released an iPhone X Ad featuring its camera abilities regarding selfies, and the Great Muhammad Ali reciting his greatness in the background. The short video is a part of the brand’s push on the iPhone X that was limitedly released back in September 2017.

iPhone X AdThe ad presents the iPhone X portrait lighting selfies feature that’s infused in the smartphone’s front camera and bears the TrueDepth camera technology. Posted on YouTube, it showcases a series of Portrait Lighting photos that are clicked using the stage light and stage light mono capture options of the iPhone X.

The iPhone X camera makes use of the depth information coupled with a complex algorithm for presenting the interaction between the facial features and light. The technology is incorporated into Apple’s A11 Bionic chip and an integrated image processor that together provide realistic lighting effects. This circumvents the need for external lighting equipment, encouraging better selfies whenever the users feel like taking one.

The same is possible if you want to click selfies using the rear cameras of iPhone 8 and 8 Plus as well. The dual-lens setups mounted in these phones are as well able enough to derive depth info from a given scene.

In terms of the front camera of iPhone X, the TrueDepth array is the only system bearing the capability of portrait lighting. It uses the dot projection technology to capture the depth info of the subject. The technology is typically applied to the process of FaceID facial recognition.


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