Apple may have acquired the Shazam tech in 2018, but now the brand is looking to build upon the relationship by adding more features and generally doing more with Apple Music.
Recall that in 2020, Apple revealed that it could somehow ingrain the music identification features of Shazam within iOS 14. Not only that anymore, as Apple has taken bigger steps forward. By going into partnership with some other relevant labels and exploring the already acquired Shazam tech more, the company says that Apple Music now has the tools to do so much more, from being able to identify individual creators, promoters, and labels to be able to compensate them.
That’s not all; subscribers of Apple Music can now skip songs within a DJ mix, see the names of individual tracks, and listen without loss of audio sound on most of the mixes. In fact, subscribers can also save mixes to their library for offline listening.
Basically, here is what this is exactly all about. Just as fingerprint ID can tell you the name of a song playing out in a mall, it can now also figure out which gig or show it is from, which DJ mix it is, and pick out separate sounds from a mix as they are being played together. Obviously, this is a great achievement considering the fact that there are over 75 million songs on Apple Music right now, and this feature will ensure that DJs and clubhouses that host the shows will get a continuous stream of revenue.
This means that Apple became the first platform of its kind to offer continuous mixes and offer a fair deal where everyone involved gets a fair share, including the artist who sang the song, the DJ who created the mix. Even the club that hosted the show, DJ Charlotte de Witte said in a statement for the brand.
Apple Music already has thousands of mixes on its platform and according to Apple, the genre page dedicated to DJ mixes has received triple times the usual engagement in the last 12 months amounting to over 300 million DJ mix streams so far.
Hoping to build on the present momentum, Apple Music says that in addition to the series of mixes released in early 2021 (to mark Black Music Month and Pride), it would commission many more mixes.
Also, while the existing mixtures might not have all the new features, sources say they’ll remain on Apple Music. Therefore, subscribers need not worry about losing their favourite mixtapes as a result of these changes.
