Apple Podcasts is rolling out a new “Listen With” editorial franchise to give users a new way to discover podcasts.
The company said “Listen With” helps users discover new shows by sharing those that popular artists, authors, filmmakers, journalists, influencers, and other podcasters are listening to, reports TechCrunch.
Each collection includes a few shows and quotes about why they were selected to be featured.
The collections are curated by Apple’s editorial team and are now available in the US and Canada and can be found in the “Browse” section of the Apple Podcasts app.
The first collection is with Jay Shetty, who is an author, life coach, and former monk. In his collection, Shetty recommends “A Slight Change of Plans” with Maya Shankar from Pushkin Industries; “Anything goes with Emma Chamberlain” from Ramble; “How I Built This with Guy Raza from NPR; “We Can Do Hard Things with Glenn Doyle” from Cadence13 and Oprah’s “SuperSoul”.
Listen With is Apple’s third editorial franchise. The company launched its “Spotlight” editorial franchise last year to highlight rising podcast creators in the United States.
The editorial team at Apple selects new podcast creators to feature every month and give them prominent screen real estate in the Apple Podcasts app and promote them across social media and elsewhere. Apple also has a “Kids & Family” collection curated in partnership with Common Sense Media.
In addition to launching Listen With, Apple also shared insights on podcast subscriptions, which launched in April 2021.
The company revealed that launching a subscription grows the total audience of a podcast.
The tech giant noted that the total audience increased for the top 50 subscriptions with existing audiences on Apple Podcasts in the four weeks after their subscription launch.
