Table of Contents
Highlight
- The ASUS Zenbook S16 India launch expands the premium and mid-range laptop lineup.
- New models feature OLED displays, AI-ready processors, and thin-light design.
- Zenbook targets premium users, while VivoBook 15 serves value buyers.
- Launch strengthens ASUS’s competition with HP, Lenovo, and Dell in India.
ASUS has officially expanded its premium and mainstream laptop portfolio in India, with the ASUS Zenbook S16, ASUS Zenbook 14, and updated ASUS VivoBook 15 lineup now available for purchase across online and offline channels. The rollout marks ASUS’ latest push in the thin-and-light premium segment as well as the mainstream productivity market, building on earlier announcements and teasers about its refreshed 2026 notebook lineup.
The latest update to ASUS’s new-generation laptops shows which prices and configurations will be available in India, while customers can purchase AI-ready ultrabook segments and performance-oriented notebooks throughout the entire country.
Premium Zenbook Lineup Now Available in India
The Zenbook S16 serves as ASUS’s main product because it functions as their primary lightweight laptop designed for users who require both high performance and elegant design.
The device provides an expansive OLED screen and uses high-end construction materials together with advanced processors, which enable users to perform their work tasks, create content, and handle multiple tasks at once.
ASUS designed the Zenbook S16 to meet the needs of professionals, creators, and high-end laptop consumers through its lightweight design and powerful processing capabilities. The model provides users with advanced cooling technology and extended battery performance, together with high-resolution display choices, which enable them to work efficiently while travelling.
The Zenbook 14 demonstrates ASUS’s mission to create small, high-end notebooks that deliver excellent performance and visual display capabilities. The device sits slightly below the S16 in the lineup but retains flagship-grade features such as an OLED display, modern processors, and fast storage options.
The Zenbook 14 offers portable features that enable professionals and students to maintain productivity levels. The product becomes one of the most reachable premium products that ASUS offers to its customers.
VivoBook 15 Expands Mainstream Portfolio
ASUS targets high-end consumers through its Zenbook series while launching an updated VivoBook 15 collection to serve the needs of regular customers. The VivoBook line offers affordable products that meet common daily needs, making it a trusted choice for students and everyday users.
The new VivoBook 15 models bring updated processors, improved displays, and refreshed designs aimed at users who need reliable performance for work, study, and entertainment. The product line provides customers with multiple configuration options, which enable them to select suitable memory and storage solutions based on their financial situation and required product usage.
The updated VivoBook 15 helps ASUS to expand its market share within India’s mid-range laptop category because customers want advanced performance combined with a stylish design at budget-friendly costs.
Pricing and Availability in India
ASUS has confirmed that the Zenbook S16, Zenbook 14, and new VivoBook 15 models are now available across major online platforms, ASUS exclusive stores, and retail outlets in India. The various configurations of the product line include different processor options and storage choices, which create multiple pricing options.
The Zenbook S16 exists as the highest product tier, which combines its premium market status and advanced technical specifications. The Zenbook 14 offers a slightly more accessible entry point into the premium segment, while the VivoBook 15 lineup caters to mid-range buyers looking for value-focused laptops.
The multi-tier pricing system helps ASUS maintain market presence in all customer segments, which include both high-end ultrabooks and standard business laptops.
Focus on OLED Displays and AI-Ready Hardware
The new ASUS product range demonstrates its constant dedication to using OLED technology as its primary display solution. ASUS has been a strong advocate of OLED panels in laptops, and the latest Zenbook and VivoBook models continue that trend with high-quality screens designed for vibrant colors and improved visual clarity.
The laptops function with contemporary processors, which possess the capacity to execute tasks that require AI technology and simultaneous operations. ASUS has developed its latest products to operate with new emerging use cases, which will become available through AI-based software systems.
The current market trend demonstrates that all computer manufacturers are now developing AI-compatible systems that use neural processing units together with specially designed hardware to support future software upgrades.
Why This Launch Matters
Thin and light laptops remain in high demand at the same time that Asus launches its new Zenbook and VivoBook laptop series in India. The need for portable devices that deliver high performance continues through hybrid work and remote learning and content creation activities.
ASUS competes with HP, Lenovo, and Dell because those companies are introducing new laptop products that include AI-ready components and high-quality screens. The company wants to attract more customers through its dual product launch, which shows both its high-end and budget products.
ASUS uses the Zenbook S16 and Zenbook 14 to establish its luxury brand image, while the VivoBook 15 helps the company compete in the mid-range market, which generates most sales.
Looking Ahead
ASUS will expand its laptop collection throughout the upcoming year because it has launched its new Zenbook and VivoBook models. The company will focus on promoting next-generation processors and AI features, which will become essential in PC marketing.
ASUS uses its latest product launch to implement its market strategy, which combines high-quality design with reliable performance and various cost options to attract different Indian customer groups. The company plans to boost sales for its premium ultrabook and standard laptop segments as its products become more widely accessible through retail outlets.
The Zenbook S16 and Zenbook 14, and the updated VivoBook 15 collection, demonstrate ASUS’s commitment to creating a diverse product range that includes both premium ultrabooks and budget-friendly laptops for its most important international market.
