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5 Ways Chat Technologies Improve Website Engagement

Rahul Bhagat
Rahul Bhagat
Rahul Bhagat is a Digital Marketer and strategist with more than 7 years of experience in Marketing, SEO, Analytics, Marketing Automation and more.

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Website engagement is essential for your site, but chat technologies uniquely provide that engagement and excellent customer service. There are many different chat technologies that you can use to increase engagement with your website: email, live chat, Viber, Skype, and many others.

Chat technology allows people to communicate better with customers on the website and also allows them to efficiently provide customer service while they’re on their phones or at work.

According to HubSpot, companies that use chat technology increase their website engagement by 33% and also double their revenue. Here are five ways chat technologies improve website engagement.

1. It Makes it Easier for Website Visitors to Find Information

Chat technologies allow you to communicate with your website visitors, making it easier for them to find information on your website. A website visitor is looking for your products on a search engine and comes across your website. The visitor can chat with a customer service representative via the chat window, who can guide the customer to the product that they’re looking for.

This is a much better version than having website visitors go to their social network profiles to share with their friends, fill in some forms, and wait for them to respond.

According to a study from Google and Forbes, 40% of the people who were surveyed said that they wouldn’t go on a website again if they had a bad first experience on that website.

According to eMarketer, 61% of the people who have used chat technology on their websites said they would use that website again. Having this great customer service via chat will make sure that your website visitors will come back to your website.

2. Helps Build Loyalty

Most of the customers who come to your website will be people who know about your brand, either because they’ve bought something from you before or they’ve heard about you from friends and family. You want to be loyal to these types of customers because they’re already familiar with your brand.

The chat technologies allow you to reach out to these customers with great customer service. Because of this great customer service, your loyal customers will return to your website repeatedly. While these customers may have been loyal before, now they will be even more loyal.

Always strive to have great customer service with your website visitors, which will open the doors to future customers and make them even more loyal.

3. Increases Engagement on Your Website

Chat technologies allow your website visitors to leave feedback and comments on the website. And if your website CMS is powered by WordPress, chatroom plugins can remove many of the development and website integration headaches. This feedback will help to increase engagement with your website, even if they are not buying anything.

For example, if a website visitor wants to leave comments about your website, they can do that. If they want to leave a positive comment, you’ll be able to provide them with customer service and answer their questions promptly.

If a visitor leaves negative feedback about your website, you should always try to reply and give them a call or email; this will help you improve your customer service even more.

You’ll be able to see what they like and where they think the website can improve. Remember, the more customer service and feedback you provide, your site engagement will improve.

4. Increase Host Site Traffic

One of the biggest problems that website owners have is traffic. Website traffic is important because it allows you to talk about your brand and products via social media. You need to get a lot of website traffic to spread the word about your business on social media, which will ultimately hurt your sales.

The chat technologies will help increase that website traffic, which will increase your sales and brand awareness. Having serious, quality website traffic will allow you to generate more sales and create a better relationship with your customers.

Several internet marketers have said that chat technology is one of the best things that have happened to websites because it allows you to connect with your customers personally.

5. Educating Users

By using chat technologies, you get to educate your website and visitors. Most website visitors are new to the internet and need help figuring out what to do when they come across your website.

Often, they will need to figure out where to go or what to do to purchase on your website. If you use chat technology, you’re able to guide them through the process of making an online purchase from your website.

The main purpose of educating your site visitors is so that they can become successful with your website. The more site visitors become successful with your website, the better engagement that your website will have.

Also, the more customers you have, your sales will increase. To have successful website engagement, you must have excellent site engagement. Chat technologies are an essential part of that.

These are some reasons why you should use chat technologies if you own a website. These technologies are going to help increase customer satisfaction and website engagement.

As long as you’re offering great customer service, your website visitors will be more satisfied with their experience on your website. The more successful site visitors that you have, the more revenue you will be able to generate through your business.


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