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China’s Smartphone Shipments Decline Significantly in Q2 2023: IDC

Yusuf Balogun
Yusuf Balogun
Yusuf is a law graduate and freelance journalist with a keen interest in tech reporting.

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The second quarter of the year has not been favorable for China’s smartphone shipments as the market only shipped about 65.7 million units, representing a 2.1% decline year-on-year, according to the International Data Corporation (IDC).

In the first half of this year, China’s smartphone market shipped about 130 million units, a year-on-year decrease of 7.4%. According to data, customer demand remained weak throughout the whole “618” campaign period, and smartphone sales still declined by more than 5% year over year.

China’s Smartphone Shipments Tracking

IDC’s latest mobile phone quarterly tracking report shows the share of major manufacturers suffered a significant decrease with OPPO maintaining the No. 1 position this quarter, but all of them decreased except for Apple and Huawei. The market performance of the top five smartphone vendors as shown in the data include:

1. OPPO 17.7%

2. Vivo 17.2%

3. Glory 16.4%

4. Apple 15.3%

5. Xiaomi 13.1 %

5. Huawei 13%.

Analysts noted that while China’s high-end smartphone market, which sells for more than $600, is less impacted, the country’s entire smartphone industry is still in decline. According to IDC data, China’s market share of high-end mobile phones costing more than $600 increased to 23.1% in the second quarter, defying the trend and increasing by 3.1 percentage points.

Market Performance by Smartphone Series

With the Find X6 and Find N2 Flip series in the high-end market share above $600, OPPO entered the top three major manufacturers. The Find N2 Flip performed well, rising to the top spot for folding screen products in the first half of the year. The market benefits clearly from relying on the exceptional Reno series performance.

Vivo took the top two spots in the “618” mid-year promotion folding screen mobile phone list with the X Fold 2 and the first vertical folding product X Flip. With the Honor 90 series and X series, Honor has gained a larger portion of the offline market.

Consumer acceptance of the iPhone 14 series has greatly increased after Apple reduced the price of the line, further solidifying the company’s hegemonic position in the high-end market. Orders were repeatedly added to the stock before the Mi 13 Ultra’s official release, which increased Xiaomi’s market dominance in the high-end market above $600.

Huawei’s shipments kept increasing while new product releases proceeded as usual. The top manufacturers’ year-over-year growth rate in the second quarter was 76.1%. It retained second place in the high-end market above $600 with the P60 series and the foldable screen Mate X3 series.

IDC predicts that because basic consumer demand has not yet recovered, manufacturers’ shipments and upstream supply chains won’t undergo major adjustments. China’s smartphone shipments are still at a low point, and nothing has changed. Hence, we hope to see possible changes in the last quarter of the year if things sweeten.

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