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Component Shortage to Disrupt Global Smartphone Sales in 2022: Gartner

Rahul Bhagat
Rahul Bhagat
Rahul Bhagat is a Digital Marketer and strategist with more than 7 years of experience in Marketing, SEO, Analytics, Marketing Automation and more.

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Component shortages, production disruption, and low stock availability are expected to continue to disrupt global smartphone sales in 2022, a new report said on Wednesday.

According to Gartner, smartphone sales rebounded in the first half of 2021, following a 12.5 percent decline in 2020.

The previous year’s lower smartphone sales because of Covid-19 and the bounce back to growth in the first half of 2021 helped propel the market to grow.

However, component shortages and supply chain issues disrupted smartphone sales in the second half of 2021.

An improved consumer outlook, pent up demand from 2020 in large markets, such as India and China, helped drive sales in the first half of the year,” – Anshul Gupta, senior research director at Gartner.

“However, this trend reversed in the second half of the year, even with high demand from consumers. Out-of-stock situations for popular models and limited inventories pushed out some of the possible sales to 2022,” he added.

The global smartphone sales grew 6 percent last year.

The increase in discretionary spending, the opening of marketplaces post lockdown, along a lower base for comparison from 2020 led to 6 percent growth in 2021.

The introduction of 5G at lower price points to meet future proof needs influenced upgrade purchases.

As a result, smartphone sales grew for all the top five vendors in 2021, the report mentioned.

In the fourth quarter of 2021, global smartphone sales declined 1.7 percent owing to supply constraints.

Apple maintained the top position among the top five smartphone vendors.

The strong demand for iPhones was driven by 5G upgrades.

The report mentioned that Samsung saw strong demand for its premium phones, and its sales increased 11 percent compared to the fourth quarter of 2020.

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