Today’s marketing world seems to be divided between digital and traditional marketing. Even though digital marketing hasn’t been here up until recently, it seems like more and more companies are shifting their marketing focus to the web. Still, how does digital marketing compare to traditional marketing? And if you’re running a business, should you invest in both of these or choose just one you’ll shift all of your attention on? Read on to find out.
Cost
Now, when it comes to the cost of promoting your business, digital marketing comes with quite a lot of benefits. First of all, creating a website for your business has never been easier, and since many people use search engines when looking for a product or service, you can definitely benefit from it. And if you invest in SEO, you’ll be guaranteed to see more people visiting your website. On top of that, we all use social media today. Platforms like Facebook and Instagram can prove to be quite effective when it comes to promoting your business, and using them is completely free. On the other hand, traditional marketing usually doesn’t come free – except for word of mouth, which won’t cost you anything but will always attract more customers. Moreover, there are marketing platforms such as billboards, which tend to be more expensive than online marketing, but can do wonders for your business, especially when targeting local customers.
Messaging
The whole point of investing money in marketing is to attract more customers to your business. That’s why you should always try to choose the best marketing means for reaching your target audience. And that’s where digital marketing differs from traditional marketing. If you want to speak to younger people, you might want to think about investing in digital marketing since they use the internet more than older people. Posting videos and articles on your website and sharing them on your social media pages is a great way to reach many people who are using the web. On the other hand, traditional marketing solutions can help you target both younger and older people. We’re talking about things like billboards and TV commercials. Also, organizing a marketing event is always going to help you attract people of any age to your business. And since now there are companies such as The Pipeline Marketing Group who can help you organize the entire event, this is definitely something you should consider doing.
Accessibility
Today, people are using smartphones and tablets more and more. And they don’t only use these for communication and social media but also for searching for products and services. Also, take into consideration that plenty of people have their mobile devices with them 24/7 – this means they can find your business online no matter where they are and what time it is. However, this still doesn’t solve the problem of people who simply don’t use the internet for these purposes.
That’s why no matter how much you rely on digital marketing, you should aim at investing in some traditional ways of marketing. We’ve already mentioned billboards, TV commercials, and marketing events, but you should also think about investing in radio commercials since that’s how all the people who spend hours on the road every day can hear about your business. Also, even though we’re all using email today, people are still more than ready to check out all the flyers they find in their mailbox.
Conclusion
While no company in today’s world of business can survive on the market without using the web for marketing, it’s still very important that you don’t overlook the importance of traditional marketing. Of course, depending on what your business does and who your target audience is, you should try to identify the marketing channels you should invest the most in while still not ignoring other channels less relevant to your niche.
