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Facebook to seriously expand revenue with its new Whatsapp Business API and Facebook ads

Moupiya Dutta
Moupiya Dutta
She finds it interesting to learn and analyze society. she keeps herself updated, emphasizing technology, social media, and science. She loves to pen down her thoughts, interested in music, art, and exploration around the globe.

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WhatsApp; a Facebook adopted chat service is adding ways and opportunities for more cash in. Since last year WhatsApp has been busy testing Whatsapp Business that will let companies get more customers. On Wednesday the chatting app announced its development for WhatsApp Business API that aims to reach potential customers on a large scale.

WhatsApp Business will allow companies to send information to customers through the app; links can also be directly added to the chat on their website or pay Facebook to promote the chats in an ad. The new Facebook ad feature directly redirects users to WhatsApp chat from the ads in the Facebook site.

The chat feature of WhatsApp can be used for free by the companies if only they respond to a customer’s message within 24 hours. If failed then the message will be chargeable, a fixed rate has to be paid to the platform per country, ranging from about half a cent to 9 cents per message.

The new WhatsApp Business has been tested by the company over the past few months. And it confirms to open shortly, it might not be able to reach all the organizations in one go but will open gradually. But it’s a real heartbreak for the users in India as Indian customers should not expect to see all these features anytime soon.


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