Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News
Whatsapp

Firms in New Zealand Pulls Ads From Facebook, Google After Christchurch Shootings

Moupiya Dutta
Moupiya Dutta
She finds it interesting to learn and analyze society. she keeps herself updated, emphasizing technology, social media, and science. She loves to pen down her thoughts, interested in music, art, and exploration around the globe.

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

A collective of New Zealand’s most prominent companies is set to pull ads from Facebook and Google after a gunman live-streamed his massacre of 50 people at two Christchurch mosques.

On the night of the massacre, the shooter Australian Brenton Tarrant streamed a 17-minute video depicting his shooting rampage in real time to Facebook, with the video also uploaded to YouTube a short time after the Christchurch shootings.

The New Zealand Herald said on Monday that the collective, including ASB Bank, Lotto NZ, Burger King, and Spark, has come together to take a stand against the harm caused by unmoderated content on the Internet. It’s understood that marketing managers from the different companies spoke over the weekend about what they could do to promote change in the industry.

YouTube has also lost some advertisers at least temporarily in recent years over cases of ads appearing near videos with violent content, hate speech or, most recently, comments by pedophiles. Most have returned as YouTube took measures to provide a “brand-safe” environment.

This is not the first time New Zealand companies have pulled ads from these platforms. Only several weeks ago, Spark pulled all its advertising from YouTube over concerns about paedophilic content targeted at children. Spark’s move was part of an international response, which also saw Disney and Nestle pull ads from the site. Spark corporate relations lead Andrew Pirie confirmed to the Herald today that the telco was in talks with other companies, but had not yet finalized details of the action it would take.

Recomended

Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic