Fitbit has recently uncovered the Ionic smartwatch in India, along with a pair of wireless Bluetooth headphones called Flyer and Aria 2 Wi-Fi Smart Scale. All the major retailers in India such as Reliance Digital, Helios, Croma, and other online retail platforms are to showcase these fresh wearables across the country starting in February 2018. These wearables are offered in three color combinations: silver-gray with blue-gray clasp, burnt orange with blue band, and smoke gray with charcoal clasp. The prices are fixed at Rs 22,990 for Fitbit Ionic and Fitbit Area 2, and Fitbit Flyer each at Rs 9,990.
Fitbit Ionic smartwatch boasts of a strong aluminum build with interchangeable bands and many fitness-based innovative new attributes such as a new SpO2 sensor allowing Fitbit “to track deeper health insights”. To add to this list is its water resistance up to 50 meters complementing its robust build, inbuilt GPS for area-mapping, on-wrist personal coaching through a new app called Fitbit Coach, heart rate monitoring to keep a tab on the health of the user, and music storage option for over 300 tracks for entertainment purpose.
All the same, apart from these special fitness features, the Fitbit Ionic also offers basic fitness functions such as keeping track of the user’s cardio fitness level and sleep tracking. This state-of-the-art smartwatch provides a guarantee with a long battery life of 5 days. Moreover, the Fitbit smartwatch is the first of its kind to be powered with Fitbit OS and will additionally provide several health and fitness apps for its users. The OS provides Fitbit App Gallery, where users can select the apps and the clock faces that they wish to install on their smartwatch.
This fascinating App Gallery will pack 1st party apps such as ‘Relax’, ‘Timer’, ‘Exercise’ and 3rd party apps such as ‘Strava’ and ‘Weather’ that are powered by AccuWeather. These apps are designed specifically for Fitbit Ionic, so the users will be spared from the need to download any companion apps on their smartphone. Later this month, more apps are to be launched to add to the app catalog, adding to Fitbit Ionic’s USP for its potential customer base.
Apple’s Watch Series 3 and Samsung’s Gear S3 stand as its competing counterparts in the Indian market for a smartwatch, and with its launch, it is to be seen whether Fitbit Ionic can prove to be as promising as it sounds, with its array of advanced features.
With Ionic, we are delivering what consumers have not yet seen in a smartwatch, a health and fitness first platform that combines the power of personalization and deeper insights with our most advanced technology to date, unlocking opportunities for unprecedented health tracking capabilities in the future. – James Parket, the CEO and Co-founder of Fitbit.
Next on line is a pair of wireless headphones called the Fitbit Flyer, which can smoothly connect to the Fitbit Ionic smartwatch via a decent Bluetooth connection. These amusing headphones are in a sweat-proof design, customizable fit, and assure to offer premium sound quality for improved clarity in the user’s audio experience. It is touted by the company that these wireless headphones can deliver up to 10 hours of playback time and GPS tracking just on one recharge and have swim exercise mode, automatic running detection, and step-by-step workout instructions from the device which are impressive claims, but remains to be tried and tested by the users.
Last on line is the Fitbit Aria 2, the smart Wi-Fi scale with higher accuracy that keeps a tab on the user’s body fat percentage, BMI, lean mass and weight, easily enabled through the phone’s Bluetooth connection. Fitbit Aria scale is to supposedly offer 1-year long battery life.
In the wake of an increasingly sedentary lifestyle of the people of the 21st century. which is increasingly affecting their overall health and well-being, the launch of these new fitness wearables by Fitbit affirms its mission to helping people around the globe land more healthy, active lives, as stated on their official website ” We are a passionate team dedicated to health and fitness who are building products that help transform people’s lives.”
