Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News

Google Collabs With CEPIC and IPTC To Include the Display of Creator and Copyright Metadata

Bhaswati Sarkar
Bhaswati Sarkar
She likes to lose herself in music and daydreams quite often. Travelling excites her and photography is her passion- nature is her favorite subject. Writing is cathartic for her. A happy-go-lucky kind of person, she tries to remain calm and serene through daily life.

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

Google’s move to protect the credit rights of images displayed has been well received by professional photographers and image shareholders. It has been revealed by the internet giant that from now on it will include creator and credit metadata in photos it displays on Google Images, and also add copyright notice metadata in the coming weeks. This means that visitors can view information about the photographer and the right-holder.

Google’s initiative is a part of a collaboration between Google, photo industry consortium CEPIC, and IPTC, the global technical standards body for the news media.

To access Google Image rights metadata, you have to hit the three little dots displayed on each image, click “image credits,” and a little pop-up box will provide the necessary information. This move can more efficiently protect image copyright and licensing information.

Previously, Google has been criticized by agencies and photographers such as Getty for scraping images from the original source and displaying them in high-resolution format rather than as thumbnails.

Employing IPTC metadata standards in Google Images results will help ensure proper attribution of credit and support photographers’ copyright, while also boosting the discoverability of content and creators. This is a win for the professional photo community – Andrew Fingerman, CEO of PhotoShelter

In a progressive step towards building bridges with the photography world, Google said that it is hoping to “create better usage guidance for photographers, photo agencies and publishers to include copyright and attribution information in image metadata”, while also retooling the search algorithm within Google Images to place a greater emphasis on image placement, web page authority, and the freshness of the content.


Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic