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Google launches ‘Playbook for Startups’ to face the COVID-19 challenge

Bipasha Mandal
Bipasha Mandal
Bipasha Mondal is writer at TechGenyz

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The past few months after the breakout of the coronavirus have been difficult, not only on an individual scale but also on a massive scale starting from the small business and startups.

To help aid or at least push the startups in the right direction after this COVID-19 storm, Google has come up with a ‘Playbook for startups to face the COVID-19 Challenge’. This playbook would include contributions from startups, mentors, and VC firms like Prime Venture Partners, Blume Ventures, Matrix Partners.

The playbook would assist the startups in coming up with strategic frameworks, and the guidelines offer practical advice for startups to better navigate the post-pandemic scenario.

Along with this, the search giant has also started the application procedure for Google for Startups Accelerator. The new batch of this Accelerator will focus extensively on the startups who are working towards solutions that are better equipped for the post-pandemic world. Google would put more focus on health-tech, fintech, edu-tech, agri-tech, retail, and SaaS startups.

Paul Ravindranath G, Program Manager, Google for Startups Accelerator India, said, “Startups are deeply impacted since they operate with lean teams and resources, and far less cushion than a scaled enterprise. We have been working very closely with over 250 Startup founders over the last two months, holding consults with our network of experts, mentors, and VCs to help solve the immediate challenges faced by the founder community. We have captured the work of these last two months into a handy playbook which we hope will benefit the larger ecosystem.

And as challenging as this situation is, it equally lights up new areas of opportunities that require renewed focus. We are expanding the scope of our programs to help Indian startups who are looking to build solutions for the post-COVID-19 world and are committed to offering the best of Google to help them scale.”

The agenda of Google for Startups Accelerator may be focused on startups working towards a specific direction, it’s their initiatives have never wavered from supporting startups through its various partner programs, and mentor networks.

The California-based search giant has claimed that it has supported over 250 startups through the COVID-19 outbreak. The sign up for Google for Startups Accelerator will commence in August 2020.


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