The 21st century is a century of smartphones, social networks, technology, and social media. Many influencers, celebrities, and companies depend heavily on social media when it comes to promotion. Hence, it’s safe to say that social media is a powerful tool for gaining exposure. In the world of marketing, this couldn’t be truer. It doesn’t matter whether you’re hosting a huge or small event; one thing has to be done if you want it to be a success – you have to use social media to promote it. Let’s see how.
Table of Contents
Coverage
Social Media Marketing is the one perfect and easy thing you can do. From the start to the finish, post, post, and post about your event. Don’t let your followers fall asleep and post photos, status updates, videos, etc., from your event. For example, if your company has an official Instagram page, use it to post pictures, videos, and stories.
Heck, you can even go live and provide your online audience with real-time coverage of the event. Also, come up with a hashtag that you’ll use for Facebook and Twitter. It’s important to be present on as many networks as you can. Provide text updates on Twitter and post photos and status updates on Facebook. Your followers will appreciate your sharing of the event through your accounts because they aren’t there. But that can only make them want to show up next time.
Interaction
Don’t be one of those companies that post a lot but don’t actually take time to read comments and evaluate other people’s opinions. Interaction is really important. Remember that you have to engage with people before the event for them to come. Let your next event become a chance to interact with your audience; in turn, many will come next time because you took time to discuss things with them, and you’ve shown them respect.
Also, by communicating, you’ll make your potential customers feel comfortable with you. That is important if you want to develop a good business-customer relationship. Oh yes, hashtags are the way to find people asking questions and talking about your event. Follow up with those posts and reply. They’ll appreciate it.
Influencing
Have you heard of influencers? They are famous people who use the power of social media to the fullest. And they can help you promote your event. Just make sure you include an influencer or more on your guest list. If they come to your event, that’s a huge win. Influencers are like ambassadors. They use various platforms to ‘advertise’ things.
Just make sure that your influencer is from your industry. For example, if you’re a car company, it wouldn’t make sense to invite someone who is well-known for video games. Instead, call someone from your industry. The more popular an influencer is, the more exposure your event will get. This is slowly becoming one of the best event promotion ideas out there. Have an influencer do his/her magic at your event, and you’ll see why.
Photos of attendees
Seeing that you will post updates about the event from the event itself, it would be good if you could use photos of attendees in those updates. Take a flattering picture of some of your attendees and create a status update. Tag the people in the picture, and identify them. Of course, ask for their permission first. This will allow people to comment and talk about what they experienced at your event.
Their friends will be interested to see where they were and what it was all about. Those friends are especially crucial because friends from the same industry will be sure to check out your company, and they might even pop up at your next event. That can only be good for your business.
Special contest
Use contests as a way for your attendees to tweet, and post on Insta and Facebook about your event. Figure out what match fits best with your event. Integrate your event hashtag with the contest and then decide the winner based on the activity.
For example, award people for posting status updates, photos, and videos about your event. Award those most active on Instagram, and grant those that spread the word about the incident on LinkedIn. Be creative with the prize, don’t let your winners leave the event feeling bamboozled. Recognize their effort and reward it.
Conclusion
Social media is a powerful marketing tool. If you haven’t taken it to your advantage yet, make sure you do as of your next event.
Determined to make your business grow? Use this tool with the above tips to promote your event to the fullest.
Don’t miss out on it. Do know that your rivals won’t ignore the power they can get by using social media.
