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9 Ways A.I. can Help You Leverage Email Marketing

Kevin George
Kevin George
Kevin George is Head of Marketing at Email Uplers, one of the fastest growing email design and coding companies. He specializes in crafting professional Mailchimp email templates and PSD to HTML email conversion in addition to providing email automation, campaign management, and data integration & migration services.

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A.I. is the future”– For the longest time, we’ve been hearing this expression rent the air all around us. Well, that future is now. Right here. A.I. has been around for a while. And in that time, it has gone from being a heady concept to effecting tangible, real-life outcomes.

Virtually every industry out there has now introduced AI into their folds, and email doesn’t break convention in this regard. But it’s one thing to embrace AI and another to harness its complete potential.

Want to wrap your head around the latter? You are just at the right place! Today, we present a host of ways in which AI can give a leg up to your email marketing efforts. Eager to find out? Read on!

What is so Special About A.I. in Email Marketing? 

Email marketing has a lot of potential already. But it is extremely intricate and can appear daunting to someone who is still learning the ropes. From preparing comprehensive buyer personas to dividing them into various segments and setting up automation workflows to preparing robust campaign performance frameworks, the asks are many.

This is where AI comes into the picture, promising to iron out the wrinkles and make the overall process not so demanding. For instance, brands today use A.I. induced algorithms to target their audience with specific and customized emails that directly speak their language. Quite nifty, you’d agree?

Worried about your email marketing efforts consistently failing to bear fruit? You may be trying to reach everyone on your contact list at once or having trouble finding the ideal moment to do so.

Don’t panic, though! With AI, you can tailor your email messages to each unique recipient, divide your audience into more manageable chunks, and send every subscriber the right message at the right time!

And this is just scratching the surface. In this blog, we’ll show you 9 ways A.I. can help you step up your email marketing game, empowering you to outshine your competitors in the process.

1. Personalization

Email marketing success relies heavily on personalization. Email subject lines and content are more likely to be read and responded to if generated using tools that study customer behavior and preferences.

Improved open and click-through rates, more involved customers, and more sales are all direct results of personalized marketing. Netflix, Spotify, and Airbnb are just a few examples of brands that have improved consumer engagement and revenue by using AI-powered customization in their email messages.

Email Subject Lines
Email Subject Lines | Image credit: cloudinary.com

Tools such as Phrasee, Persado, and Boomtrain use A.I. algorithms to analyze customer data and generate personalized email content.

2. Automated Segmentation

With AI-powered platforms, segmenting your audience based on demographics, past activity, interests, and other parameters is easier than ever. In addition, automated segmentation allows you to produce highly relevant email campaigns, increasing your chances of fostering a positive reader response. 

AI-powered segmentation has allowed companies like Sephora and Uber to increase user engagement and revenue through targeted marketing efforts. You can improve performance and return on investment (ROI) by sending emails to the right people at the right time with the right context. 

Tools such as Mailchimp, Campaign Monitor, and Marketo offer automated segmentation features that allow you to target specific groups of customers with tailored email campaigns. 

3. Predictive Analytics

The advent of AI-powered solutions allow email marketers to examine massive volumes of customer data and forecast future behavior. Predictive analytics can boost open and click-through rates, consumer engagement, and revenue for email marketing campaigns.

It has been used by companies like Amazon and Netflix to send highly targeted emails that increase user engagement and purchases. Predictive analytics allows you to churn out highly effective email marketing campaigns with incredible efficiency. 

Tools such as Customer.io, Sailthru, and Iterable use machine-learning algorithms to analyze customer data and predict future behavior, allowing you to optimize your email campaigns for maximum impact. 

4. A/B Testing

You can determine what works best for your target audience by performing A/B testing using AI-powered solutions. You may learn what parts of your email campaigns are most successful by sending many versions to your target group and seeing which ones perform best. 

Using A/B testing in email marketing can boost results, including readership and interaction. Airbnb and Spotify are two examples of companies that have used A/B testing to optimize their email messages, leading to increased user engagement and revenue. 

Tools such as Optimizely, VWO, and Freshmarketer offer A/B testing features, allowing you to test different versions of your email campaigns to identify the best-performing variants.

5. Time Optimization

Timing is everything when it comes to email marketing, which is why AI-powered solutions are so helpful. They take into account critical factors like audience demographics, type of industry, email frequency, and seasonal changes to determine the optimal moment to send emails to each consumer. Any email marketing veteran will tell you that there’s no hard and fast rule when it comes to email timing.

At the end of the day, you’ll have to undertake an extensive game of trial and error to figure out which time slots are most agreeable to your audience. By taking AI’s help, you can streamline this otherwise chaotic process to a significant degree. 

Email marketing efforts that take advantage of time optimization see higher open and click-through rates, more active recipients, and better results overall. In addition, by sending emails to clients when they are most likely to open them, you may increase the efficacy of your marketing efforts and the return on your investment. 

Grammarly and Booking.com are two prominent organizations that practice AI-powered time optimization at present. Tools such as Sendinblue and GetResponse can help you with this endeavor.

6. Content Optimization

Email marketing campaigns that fail to optimize their content will have a tough time cutting through the noise. Using AI-powered technologies to analyze your email’s tone, word choice, and grammar can help you fine-tune your content, thereby driving greater engagement and interaction.

Besides optimizing existing content, more and more businesses these days are using AI-powered models to create new content as well. While the ability of said tools to produce nuanced and compelling pieces is still insufficient, making human intervention mandatory, the spate of possibilities they have unlocked is immense.

From helping you generate multiple alternatives of a particular copy, you have written to enable you to realize personalization more effectively, AI content solutions can give a leg up to your email campaigns in ways more than one.

Airbnb and HubSpot are just two examples of companies that have benefited from using content optimization solutions powered by artificial intelligence. 

Tools such as Acrolinx and Atomic Reach use natural language processing (NLP) algorithms to analyze your email content and provide suggestions for improving it. 

7. Spam Filtering

Your deliverability rates can be severely impacted by your emails being flagged as spam. To avoid this, you can consider taking the help of AI-powered spam filters and prevention technologies to make certain your emails reach your consumers’ inboxes.

You can improve your email delivery rates, sender reputation, and the success of your email marketing campaigns, all with the help of AI-powered spam screening. Companies like Amazon and eBay have improved the effectiveness of their email marketing campaigns by adopting this route.

Tools such as SpamTitan and MailCleaner hit all the right notes in this regard.

8. Lead Scoring

Lead scoring is an effective method for determining which leads are most likely to become paying customers by analyzing data on customer involvement. Lead scoring allows marketers to prioritize their efforts and concentrate on the most promising prospects by assigning scores to individual leads based on characteristics such as email open rates, click-through rates, and website visits. 

In addition to being more efficient, this helps ensure that your email marketing efforts reach the people you intend them to. For example, many businesses have succeeded in crafting enhanced email marketing campaigns using HubSpot and Marketo, two major providers of AI-powered lead-scoring systems. 

9. Performance Tracking

AI-powered analytics solutions have transformed how businesses can track the success of email marketing campaigns. Thanks to these technologies, businesses now have real-time access to crucial information like open, click-through, and conversion rates. 

This data can inform your next email marketing moves and help you fine-tune your efforts for maximum impact. In addition, tracking the success of email marketing initiatives can help improve return on investment (ROI), gain insight into client behavior, and spot and fix problems promptly. 

Tools such as Google Analytics, Adobe Analytics, and Mixpanel allow you to track the performance of your email campaigns in real time, letting you identify both high-performing and low-performing assets. 

Wrapping It Up

Businesses can use AI-powered tools and techniques to boost their email deliverability, engagement, and conversion rates with minimal additional effort. In fact, today’s digital landscape demands organizations to incorporate AI into their email marketing efforts to stay competitive. So, what are you waiting for? Throw AI into the mix, supercharge your campaigns, and watch your results soar!

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