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Using Instagram for your business: Tips that You should master

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With over 1 billion users, Instagram is known to have a more engaged audience in comparison to Twitter or Facebook. This has presented the businesses with the unique opportunity of marketing the products and services to the audience who are interested, without having to spend a huge amount of money. Whether the marketing strategy that you have needs to be updated or you are a newcomer to this visual platform, you need to know about certain tips that can help you to grow your business on Instagram.

Given below is a list of tips that you cannot miss considering especially if you have started your business on Instagram.

1. Make sure that you are showing what you are doing in a creative manner

You should be focusing on the kinds of solutions that you are providing to your customers instead of showcasing the products that you sell. It is extremely essential that you add value to the customers and also look amazing when you are doing it. You cannot underestimate visuals because Instagram is all about visuals only.

instagram creativity
Credit: Unsplash/Luke van Zyl

If the business you are into is completely service-oriented, you should highlight the process that goes on behind providing that particular service. Show the culture of your company, share the mission that you have with the entire world, or share certain tips. You can also upload photos or videos for highlighting what your business is doing.

2. Create an amazing profile

As a brand, it is obvious that you are doing numerous things and offering a number of solutions. Ensure that you are not fitting everything within the 150 characters that you get for your Instagram bio. Ensure that you focus on the important USP of your business as well as the big thing that you are planning to do next, whether it is a product launch, an event, or a promotion.

instagram profile
Credit: Unsplash/Jakob Owens

3. Ensure that you are taking your audience behind the scene

Both your present as well as potential customers have a curiosity to know as to where the products are coming. You can make use of Instagram for highlighting the entire life cycle of the products. You can upload images, which will demonstrate how your products are being made, the materials that are being used, and how they are distributed nationally or globally.

instagram audience
Credit: Unsplash/Gian Cescon

If you do not have anything on your mind, you can share the blackboards for whiteboards, where plans have been sketched. This will help your customers to understand how you plan certain things and they will be more interested in your products.

4. Expand the reach by making use of hashtags

Another option is to expand the reach of your business by making use of hashtags. Whether you are using campaign-specific hashtags or general hashtags, it is important that you ensure that they have relevance with your brand and the products and services that you offer. You can also get free Instagram likes by visiting reputed websites.


It is definitely not an easy task to make your business stand out among the numerous other similar businesses on Instagram. However, you can consider the tips that have been mentioned above so that you can use Instagram in the best manner for your business.


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