Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News

Instagram Responds to Post Reach Manipulation Rumors

Bhaswati Sarkar
Bhaswati Sarkar
She likes to lose herself in music and daydreams quite often. Travelling excites her and photography is her passion- nature is her favorite subject. Writing is cathartic for her. A happy-go-lucky kind of person, she tries to remain calm and serene through daily life.

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

For the past few months, Instagram users have been hearing of a rumor that the company is manipulating the reach of user posts. Users have complained about getting to see only half of their friends’ posts.

In response to these rumors, Instagram has released an official statement on Twitter: “we never hide posts from people you’re following – if you keep scrolling, you will see them all.”

The company also stated that no recent changes were made to the feed algorithm process. The level of user interaction, and not chronology, determines the order of posts in a feed, just as it is done in Facebook. Instagram adopted Facebook’s feed algorithm in June 2016.

Moreover, a recent study supervised by Instagram noticed that users missed out on an average of 70% of their feed and 50% of friends’ posts before the introduction of this algorithm.

Instagram attempts to put a rest to these rumors by stating that scrolling down and regular user interaction is necessary for getting to see the latest posts of one’s ‘followings’.


Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic