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Instagram tests a new feature to support social movements through hashtags

Rahul Bhagat
Rahul Bhagat
Rahul Bhagat is a Digital Marketer and strategist with more than 7 years of experience in Marketing, SEO, Analytics, Marketing Automation and more.

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Meta-owned photo-sharing platform Instagram has announced that it is testing a new feature that will make it easier for users to discover and support social causes directly through hashtags.

The company said it is testing a new feature to help people discover social movements happening in the world and on Instagram, as well as ways to take action.

We are rolling this out first to a handful of hashtags that are focused on popular and long-standing movements on Instagram and in the world, like #BlackLivesMatter, #womensrights and #climatecrisis, – the company said in a blogpost.

“We are making it easier to raise awareness of these causes by sharing the hashtag page via DM or creating a fundraiser,” it added.

With this new feature, users will be able to support, fundraise and spread the word about the social causes centered directly through hashtags.

Hashtags have long been a place where people discover new causes to support on Instagram, and now when you search for specific hashtags associated with certain movements, you will have the option to support them, – the company said.

“Support” shows more information about the movement, “Spread the Word” lets you share it with your friends via DM, and “Create a Fundraiser” lets you start a fundraiser on behalf of the movement.

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