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‘Job Search for Veterans’ Becomes Google’s Second Ad for Superbowl 2019

Oindrila Banerjee
Oindrila Banerjee
A English Literature student, love reading books, love literature and history, and enthusiastic about travelling. She likes to read random pieces of information and like watching films. She likes how refreshing it is to learn something new everyday. Her goal is to earn enough to take a trip round the globe.

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Google’s second ad at the 2019 SuperBowl retained the beauty of its first ad promoting Google Translate and propagating its innovative new move, ‘Job Search for Veterans. It allows veterans and US service members to quickly find jobs tailor-made for them simply by entering their military occupational specialty codes like MOS, AFSC, NEC, and the words ‘Job Search for Veterans. It is a part of the Grow with Google Initiative, which was launched in 2017 to teach digital skills in America and give rise to job opportunities given the current state of rising automation.

Google invested $1 billion for the Grow with Google initiative and included partnerships with local libraries to hold workshops to teach requisite skills to those in search of jobs, as well as those involved in small businesses. To allow those with small businesses to find jobs more efficiently, Google last year introduced ‘Jobs for Veterans’ to give them access to “relevant civilian jobs that require similar skills to those used in their military roles.”

Helping people find connections between skills developed in the military and civilian jobs is just one of the many ways we’re working to create useful tools and programs for transitioning service members, veterans, and military families—a community that’s sacrificed so much in service to our country. – Google

The ad is simple, over a minute long, with its focus on the utilities provided by Google. Nothing towards the beginning of the ad can hint that it is from Google, and a partial glimpse of the Google logo beneath which the search words are being typed appears at the very end of the clip.

Google’s first ad showcased at this year’s SuperBowl was the ‘100 Billion Words ad promoting Google Translate. It showed people across a wide range of age and races translating the three most common phrases, “How are you?”, “Thank you!”, and “I love you.”


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