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Why lead validation is necessary in Internet marketing

Aaron Wittersheim
Aaron Wittersheim
As Chief Operating Officer at Straight North, Aaron’s focus is on Internet marketing services, website service and technology. An accomplished entrepreneur with over 25 years of business, marketing and technology experience, Aaron has helped startups, middle market firms and Fortune 500 companies improve organizational structure and grow through his expertise.

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In the slide presentation below, “ The Critical Importance of Lead Validation in Internet Marketing,” is required reading for any company or entrepreneur with a lead generation website. As the presentation explains, adding lead validation to your marketing activities enables you to improve marketing campaigns more quickly and give website lead generation a substantial boost.

The process consists of reviewing website form submissions, listening to recordings of phone inquiries, separating leads from non-leads, and then tracking leads back to their marketing source. Since non-leads account for about half of all website conversions, lead validation provides marketers with the precise data they need to understand which campaign elements are working – and which are not and in turn playing an important role in lead generation.

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