Customer Relationship Management is an essential part of any business. If you fail to manage your customers’ needs and expectations, your business will be at the mercy of your competitors. There is only one boss – The customer. He can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. Hence, it is essential to figure out the best strategy to serve your customers. CRM software can help you manage relationships with your clients efficiently.
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Statistics Says,
- Using CRM can help improve your sales productivity by 34%
- Just a 5% increase in customer retention can increase business profits by 25%-95% & 47% CRM users recorded a significant impact.
- 86% Customers are willing to pay more for better service, and 75% of adults say that good customer service makes them love a brand.
- The average Return on Investment for using CRM is 8.71$ for every 1$ and 25% sales reps achieve their targets using a mobile CRM.
- The probability of selling to a new prospect is 5-20% and to an existing customer is 60-70%.
The problem
For most of the businesses, Personal Computer systems are the only way to manage their CRM. This means you are available for your customers only when a personal computer system is within your reach. You and I both know that today, from the time we get up in the morning until we wind up our day – we are in touch with our mobile phones.
The idea here is this: If mobiles are an integral part of our routine, why not harness them to deliver great service to our end users? Think of it for a moment. When was the last time you checked your smartphone? An hour ago? A couple of minutes ago? Or three times in the last 3 minutes? I bet it won’t be more than an hour. Well, if you walk around a busy corner of your city, you will find people glued to their smartphones without being present in the moment.
Let’s face it. We are addicted to our smartphones. To take it on a positive note, there’s a great opportunity for businesses to maximize their revenues by reaching the majority of the customers out there using smartphones.
To function effectively in this brave new world, marketers must embrace one fact: mobile is not a channel – it’s a platform.
MOBILE DEPENDENCE DAY REPORT (EXACTTARGET, 2011)
Have you ever thought about managing your CRM right from your smartphone? If not, now is the time to think of it. Here are the new trends of mobile CRM for 2018:
Do more with CRM mobile apps
With the help of a CRM mobile app, business owners can easily and quickly respond to their customers’ needs, address leads, manage existing customer accounts, sales prospects and do a lot more with it – in just a couple of clicks!
Mobile CRM apps can help you improve customer service
Let’s say you have a SuiteCRM – how could you serve your customers better? The answer is – perhaps, with a SuiteCRM Mobile App. When your customers are just a click away, it isn’t hard to reach them as and when they need you. Being available when your customers need you to build trust and the reputation of your brand.
Maximize your business
When you have everything on your fingertips, you can maximize customer engagement by sending personalized surveys, notifications, and product updates – which will eventually help you expand your overall business.
CRM mobility also bridges the gap between the close of a sale and the beginning of production. Sales executives that are traveling can immediately send sale reports and order submissions from their mobile CRM enabled devices.
Generally, with the help of a mobile CRM solution, the departments involved for the client requirements can deliver better results eliminating the time lag that usually occurs between the close of sale and the salesperson returning to the office to submit reports and orders. Also, a mobile CRM solution delivers faster enterprise service and higher customer satisfaction.
Focus on what matters the most
Most of the mobile CRM apps in the market have an active dashboard and notification system. This removes that extra clutter and allows the team to focus on important and urgent activities currently in hand. Fortune is in the follow-up; a mobile CRM makes sure you never miss a follow-up.
Synchronizing team efforts
Mobile CRM keeps team members informed about all the activities done with clients by all the other team members. It is a huge time saver and efficiency booster. Imagine the benefit when you open a customer contact and know that your colleague had a meeting with her two days ago and you also see an image of the meeting taken by the mobile CRM app.
Enhance overall UX
Designing greater responsiveness and speed into mobile CRM apps to improve sales cycle close rates. The immediate, always-on responsiveness of social networks have raised customers’ and sales teams’ expectations of how quickly they’ll get a response from sales, support, fulfillment, and service. Cloud CRM apps designed for responsiveness and speed deliver the data needed to keep customers loyal, and deliver an excellent experience on a 24/7 basis.
Capture valuable information
Capturing valuable knowledge of how customers use each app daily, including most-used features, potential resource conflicts at the platform level, and which integration points they need. With mobile CRM apps, you can capture much more data and can know your customer, their likes, dislikes, and preferences. Knowing your customers more will help you serve them better by delivering more personalized User Experience.
Final words, mobile technology has impacted our professional and personal lives alike and will continue to do so in the future. It has changed the face of business and promoting new business models and industries. Also, it has opened various avenues for the customer’s increasing efficiency. Companies are rapidly adopting mobile technology and equipping their users with powerful mobile apps. Are you ready to take advantage? The market has never been better!
