Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News

New Samsung Wireless Earbuds to Be Cheaper Than Earlier Ones

Meet the voice behind Indo-Asian News Service (IANS), a storyteller navigating the currents of global events with precision and depth. Crafting narratives that bridge cultures, IANS brings you the pulse of the world in every word

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

Samsung’s upcoming wireless earbuds are likely to be cheaper than its previous model, a report showed on Monday, as the South Korean tech giant eyes to expand its presence in the premium segment of wearables.

Samsung is expected to unveil its new wireless earbuds, the Galaxy Buds 2, at its online Unpacked event on Wednesday, along with new foldable smartphones.

Market researcher Counterpoint Research said the new wearables product is predicted to come out with a cheaper price tag compared to the Galaxy Buds Pro earbuds that were released in January.

“Features-wise, I don’t expect to see major differences from the Galaxy Buds Pro,” said Liz Lee, a senior analyst at Counterpoint Research. “We’re expecting a 10-20 percent price cut from the latest Galaxy Buds Pro, which would put things in the $160-$180 range.”

Lee said Samsung’s market share in the wireless earbuds market could hit a record high of 18 percent or higher if sales go well, reports Yonhap news agency.

“The biggest determinant of whether that will happen is what price the Galaxy Buds 2 comes in at,” Lee said. “If it’s the lower end of our expectations, then we’ll look to increase our volume forecasts accordingly.”

Regarding the premium segment, referring to a price of $100 and above, Lee said that Samsung had outpaced the overall growth since the third quarter of 2020.

But the company is likely to face a big challenge when Apple releases its AirPods 3 later this year.

“The second half does carry risk for Samsung, as the new AirPods 3 release will be the first in over two years, so there will be many upgraders and pent-up demand,” Lee said.

“Apple also has the luxury of reacting to any pricing surprise from Samsung, and leverage of its always-strong features and a possible launch timing paired with the iPhone 13,” he added.


Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic