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OPPO Announces Three-year Partnership With Hasselblad for Mobile Imaging

Yusuf Balogun
Yusuf Balogun
Yusuf is a law graduate and freelance journalist with a keen interest in tech reporting.

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Today, the Chinese mobile giant, OPPO, has officially announced a three-year strategic partnership in mobile imaging with the Swedish camera maker, Hasselblad to co-develop industry-leading camera technologies for the upcoming OPPO flagship Find X series.

Last year, OnePlus partnered with Hasselblad to boost the OnePlus 9 Pro’s camera capabilities. This year, we saw the cooperation continue with the OnePlus 10 Pro, which includes Hasselblad-tuned imaging software.

Since the merger of OPPO and OnePlus, the brand’s research and development resources have been pooled to increase efficiency and improve user experience. With the image advancements made possible by the OnePlus and Hasselblad alliance, OPPO is thrilled to expand the strategic partnership to include both the OPPO and OnePlus brands.

According to Oppo, the two corporations will focus on color science discoveries to boost mobile photography on Hasselblad Camera for Mobile, particularly for the next Find X flagship phones expected to unveil in the first quarter of 2022.

The upcoming Find X5 series will be the first to benefit from the collaboration. We expect the partnership to be confined to the Find X5 Pro, rather than the rumored vanilla Find X5 or Find X5 Lite.

Through R&D collaboration, OPPO and Hasselblad will now work together to further develop sophisticated imaging solutions to provide users with more natural colors and a more refined image experience. OPPO uses Hasselblad’s Natural Color Calibration to achieve the most natural skin tone possible in its portrait photos.

Starting with software improvements for natural color tuning, the three-year partnership will improve the color calibration solution and aim to set a new benchmark for smartphone camera color performance by delivering consistent natural color performance for OPPO mobile phones across the entire camera system.

Speaking on the new collaboration, the Chief Product Officer, Pete Lau said:

“Following the success of OnePlus and Hasselblad’s collaboration in the past year, we are very pleased to see the partnership enter a new stage of development, giving more users around the world a chance to enjoy the legendary Hasselblad mobile imaging experience,”

“Camera color performance has always been a focus for OPPO and a part of Hasselblad’s DNA. We are very excited to be able to explore the future of Hasselblad Camera for Mobile together.” He added.


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