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Jensen Huang justifies the price hike of “RTX 4090” and “RTX 4080”

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Subsequently, after weeks of teases, Nvidia’s newest computer graphics cards, the “Ada Lovelace” generation of RTX 4000 GPUs, finally dropped into the queue with some meaningful interpretation to build. Thereon, the oven-fresh Ada Lovelace graphics processor (GPU) has ignited bellyaching from several users, with no exception to gamers for the whopping price hike.

But, the response sails off from the CEO Huida Jensen Huang, who explains that a price hike was to occur in the wake of Moore’s Law’s absence. The company had no other option than to raise the price. Nvidia CEO Jensen Huang introduced two new models on Tuesday, the RTX 4090, which will begin its race at a whopping $1,599 slated for October 12, and the RTX 4080, which will launch in two configurations will start at $899 and will go live in November.

Predominantly, the price of the Nvidia newest addition blinks the cost off from the board. It is noteworthy that the price of the RTX 4090 is moderately 7% higher than its predecessor 3090 graphics card which debuted in 2022, synchronously the cost of the 4080 takes the troops back, seemingly it has a relatively more prominent role to play in the billboard. The price is 29% higher than the previous generation 3080 graphics card released in 2020.

While addressing the media, Huang Renxun explains that the increased price is very reasonable because the Lovelace architecture can support Huida’s entry into the metaverse. He added, “12-inch silicon wafers are much more expensive today, not just a ton more expensive.” “Moore’s law is dead, and now you can’t get the same price every half a year. Twice the cost for twice the performance.”He added, “The era of chips reducing costs every once in a while is over,” he said. “Computing is not a chip problem; it’s a software and chip problem.”


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