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7‌ ‌Ways‌ ‌to‌ ‌promote‌ ‌your‌ ‌business‌ ‌with‌ ‌a social‌ ‌media‌ ‌contest‌ ‌

Mansi Rana
Mansi Rana
With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.

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There are many ways that you can use to promote a social media-based contest that will end up bringing in plenty of conversions. For this, you want to ensure that you are effectively advertising your contest so that you can get the business that you want and need. There are plenty of ways that you can do this, but here are 7 of the top ways to get your content seen and participated in. Using these methods is the best way to bring in the traffic that one would want and needs to their site.

Content promotion methods

One of the things that you can always put into use when it comes to social media is contests. However, if you want to get the response that your business needs and deserves, you would need to consider the various promotion methods that would work for your business. Everyone loves to win free things, which is why you should do this, and there are plenty of ways for promotion, including:

1. Emails

If you have the email addresses of your readers and subscribers, then you can quickly inform them. Let them know that there is a contest going on and what they can win. This would increase the number of conversions you would see along with participants, so go ahead and send out some bulk emails to inform your readers.

Email Addresses

2. Post on the website – 

Also, make sure that you are posting the information regarding your contest on your website. This will draw the viewers of your website to your social media profile because of their interest in winning. This would also attract the viewers who don’t always go on social media, but that check your site on a regular basis.

website content

3. Blog pop-ups – 

Another way that you can promote your contest is by using pop-ups on your blog. This can let them know what they can win, and you can use this to entice them to participate and even share the contest with others. For those who come to your blog, they would be interested in winning something free from you regardless of what it might be.

4. Contest sites – 

There are also plenty of contest based websites that you would be able to post your information on. Make sure that you are putting up the information regarding what would be won and what would need to be done to be eligible. This is a great way to bring more customers into your business that wouldn’t have heard about you otherwise.

5. Facebook advertisements – 

Another suitable promotional method that you can use is to use the advertisements from Facebook. This would let you set the budget for what you are willing to spend on the marketing and which target audience you are trying to reach. Why not use this when this is one of the most popular social media sites that everyone all over the world uses and accesses regularly.

Facebook Ads

6. Google Ads – 

Also, you can use the advertisements that come from Google in the form of PPC and other methods. When you use this along with your keywords, it will pop up at the top of the ranks, and more people will participate. The more your content comes up in the top few ads the more people are going to click on it and come to the site, which means more conversions. Everyone trusts Google, so why not put them to use for your contest and make sure you are getting what you need?

7. Rules – 

The final method that you can use when it comes to promoting your contest is by putting on specific rules. Think about how you can get more exposure when you go this route, which should include sharing the post, commenting on it and much more. This is great for getting the word out about your company from people who want to win and this is also free marketing and advertising.

Why not worry about how you are going to promote the new contest that you have coming up on various social media platforms. You want to ensure that you are posting about it frequently and that you are doing so on multiple platforms like Facebook, Twitter, and other sites. If you use these methods, then you are going to see much higher conversions methods that would let you bring in more viewers and in the end more sales.

Ensure that you are aware of the various methods that you can use when it comes to promoting the contest. This is important, so make sure that you are thinking of how you can do it, including putting various rules in place that would allow for extra sharing. It is also important that you are using email marketing to bring in viewers who are subscribed to your site and those who read your website and blog regularly.


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