The Korean mobile-making firm Samsung has now splashed off with an alien-themed tiny blue avatar from a distant planet. On August 29, Samsung officially submitted a report demonstrating that at the end of Samsung headquarters, there lives an employee from an outlying strange planet. In the wake of dazing events, the waggish tiny blue creature has become the company’s topmost secret engineer.
The so-called alien is dubbed Samsung G∙NUSMAS. This is the overall background story of a new avatar from Samsung. If you haven’t got the name yet, it is G∙NUSMAS reverse spelling of “SAMSUNG “, G∙NUSMAS is a tiny blue alien with attractive big eyes, it is also Samsung’s latest virtual. G∙NUSMAS will make its debut at IFA 2022, and the series of G∙NUSMAS will be launched through Samsung’s social media channels and official website on September 2.
The new avatar has exclusively been created to communicate with consumers of the younger generation, especially millennials and Generation Z.
YH Lee, Chief Marketing Officer and Head of Global Marketing at Samsung Electronics, said: “Borrowing an idea from the Internet memo, which shows the intimacy of customers towards Samsung Electronics, a friendly and cheerful avatar has come to the world. By letting us whimsically brilliant Alien shows a different side of Samsung to the public, and I hope our consumers will feel more familiar with our brand.”
The company states that G∙NUSMAS parent star is Nowus-129, a distinctive planet that is 100 million light-years away from Earth, and “Nowus-129” is also South Korea’s Suwon 129 (129 Suwo) Spelled in reverse, and also the address of Samsung’s corporate headquarters. Samsung slates to launch a series of tales behind G∙NUSMAS, from its birth and fortuitous landing on Earth.
