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Samsung Entering Indian Laptop Market This Holi Aims Double-digit Share

Rahul Bhagat
Rahul Bhagat
Rahul Bhagat is a Digital Marketer and strategist with more than 7 years of experience in Marketing, SEO, Analytics, Marketing Automation and more.

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Ending years of wait and being unfazed by global chip shortage, Samsung on Tuesday announced to enter the highly-saturated laptop market in India dominated by the likes of HP, Dell, and Lenovo — this Holi.

A top executive told IANS that the company is set to launch six laptops — starting from nearly Rs 40,000 and going up to Rs 1 lakh — in the country and aims to capture a double-digit market share in the laptop segment.

The launch is expected to happen around the festival of colors this week.

We are here to fulfill the needs of our users and build the Galaxy ecosystem. We have laptops for everyone, either a student or an entrepreneur. With the new series of machines, we want to add a new secure Galaxy device with best performance for our users, – Sandeep Poswal, General Manager and Head, New Computing Business.

The tech giant would give 24X7 assistance, along with the best possible after-sales services, to make its laptops stand out from the crowd.

“It’s the perfect time to launch these products and people are still working and studying from home. The demand for ultra-thin laptops is high and will increase in the coming days,” the company executive added.

Samsung at the ‘MWC 2022’ event last month, unveiled Galaxy Book 2 Pro, Galaxy Book 2 Pro 360, and Galaxy Book 2 360, apart from the Galaxy Book 2 Business and Galaxy Book 2.

The devices come equipped with the latest Intel Core processors.

Samsung Galaxy Book 2 Pro runs on Windows 11 and comes in 13.3-inch and 15.6 full-HD+ (1,920×1080 pixels) AMOLED display options. The laptop is powered by the latest Intel Core i7 and Core i5 processors, along with up to 32GB of LPDDR5 RAM.

Meanwhile, Samsung Galaxy Book 2 Pro 360 runs on Windows 11 and is available in 13.3-inch and 15.6-inch full-HD+ (1,920×1080 pixels) Super AMOLED touchscreen display options with up to 500 nits of brightness. The laptop is powered by the latest Intel Core i7 and Core i5 processors, along with up to 32GB of LPDDR5 RAM.


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