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Samsung Second-largest Vendor in the European Wearables Market in Q1

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Samsung Electronics was the second-largest vendor of wearable devices in Europe in the first quarter of the year. However, its market share declined as arch-rival Apple expanded its presence.

Samsung posted a 16.1 percent market share in the European market in the January-March period, down from a 16.8 percent share a year earlier, according to the latest report from International Data Corporation (IDC).

The South Korean tech giant shipped 3.5 million wearable products in the region in the first quarter, up 27.2 percent from a year earlier, but its growth was below the industry average of 33 percent.

Industry leader Apple beefed up its dominance in Europe after its first-quarter market share jumped to 35.6 percent from 30 percent a year ago. The U.S. tech titan shipped 7.8 million wearable devices in the first quarter, up 57.8 percent from a year earlier.

China’s Xiaomi Corp. and Huawei Technologies Co. took the third and fourth spots, respectively, with market shares of 11.5 percent and 6.6 percent, respectively, reports Yonhap news agency.

The overall European wearables market expanded to 22 million units in the first three months of 2021.

Earwear products accounted for 11.7 million units, followed by smart watches with 6.9 million units.

The IDC expected the wearable device market in Europe to reach 168.4 million units in 2025, with a compound annual growth rate at 12.9 percent for the 2020-2025 period.


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