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Samsung Partners Porsche To Bring Legendary Car Back To Life

Yusuf Balogun
Yusuf Balogun
Yusuf is a law graduate and freelance journalist with a keen interest in tech reporting.

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In an exclusive event held at the Porsche Center Santa Fe, Mexico City, Samsung partners Porsche to bring legendary cars back to life with the help of Samsung’s Wall. The Wall All-in-One, a display that offers high-resolution immersive viewing experiences in a customizable huge format, improved the German luxury brand’s debut of the 911 Carrera Panamericana Special.

The 911 Carrera Panamericana Special is a one-of-a-kind vehicle that commemorates the legendary success of the classic endurance race and marks the 75th birthday of Porsche sports vehicles. Visitors were given a comprehensive look at the past and present of the automobile manufacturer in an introduction film, which featured the first Porsche to finish the storied Panamericana Mexico race in 1952.

Bringing Legendary Car Back to Life With The Wall as Samsung Partners Porsche

Samsung’s The Wall assisted in bringing this tale to life. The Wall’s modular design allows it to be configured in a variety of ways, including concave, convex, S, fascia, and 90°L shapes. It is also not constrained by shape, proportion, or size. The bezel-free modules create a custom display, enlarging the screen to show extraordinarily huge, lifelike visuals.

Using a variety of cutting-edge technologies, The Wall offers four true-to-life viewing experience that is unparalleled in scale and picture quality. They are: 

Firstly, a Neural Quantum Processor analyzes and optimizes each image. Second, black Seal technology offers levels of black tones that enable unparalleled contrast and immaculate detail. Thirdly, ultra Chroma technology produces vibrant colors. And finally, a narrower color wavelength results in greater color purity compared to conventional LED Displays.

Commenting on the new achievement, Ana Laura Lira, director of B2B sales at Samsung Electronics Mexico, said it has been a privilege for the firm to work with Porsche to develop this event that uncovered the highest quality image technology in Mexico.

“For Samsung, it has been an honor to partner with Porsche in creating this event which showcases the highest quality image technology available in the Mexican market,” – Ana Laura Lira.

“The Wall is part of our new generation of screens which have made us national and international leaders in the sector with solutions that suit all needs.”

However, the firm added that to address the most demanding consumers that expect exclusivity and a high degree of quality and design in all of its products, Samsung Mexico has developed a disruptive approach for the placement of luxury goods like The Wall and formed strategic collaborations with luxury brands like Porsche.


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