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Samsung Partners Xbox to Unveil Free-to-Play Gaming Zones in London and New York

Yusuf Balogun
Yusuf Balogun
Yusuf is a law graduate and freelance journalist with a keen interest in tech reporting.

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Back in June last year, Microsoft’s Xbox partnered with Samsung Gaming Hub to unveil the world’s first smart TV platform to include the Xbox App on Smart TVs. The partnership allows Samsung Gaming Hub users to stream over 100 high-quality games through the Xbox App by subscribing to Xbox Game Pass.

Counting on the success of the initial partnership, the duo’s tech giants have again teamed up to introduce a new free-to-play “Gaming Zone” at Microsoft Experience Centers (MEC) in London and New York. This new partnership is dedicated to gaming areas across Microsoft’s MEC and aims to offer unique gaming experiences on Samsung screens.

With integrations for Twitch, Spotify, and YouTube Gaming, the Samsung Gaming Hub is the new hub for gaming and entertainment, providing users with simple access to improve their experience. All players need to start playing is a Bluetooth-enabled game controller and an internet connection; there are no storage restrictions, no downloads, and no console or PC needed.

Announcing Free-to-Play Gaming Zones

The Gaming Zone in both London and New York City across the Microsoft Experience Centers on Regent Street and Fifth Avenue now has three dedicated gaming areas incorporating a wide range of Samsung gaming screens for everyone to enjoy – either as a seasoned gamer or those new to cloud gaming. The three gaming areas are:

1. Cloud Gaming Zone – featuring 55-inch Neo QLED Smart TVs for game streaming via the Samsung Gaming Hub. Visitors can instantly play the biggest games from Xbox and other top gaming partners with no downloads, storage limits, or console required. Just switch on your TV and play.

2. Living Room Zone – showcasing three 98-inch Neo QLED 4K HDR Smart TVs in London and an 85-inch Neo QLED 8K TV at the store entrance in New York.

3. Tournament Zone – with 24-inch Odyssey G3 Gaming Monitors (London) and 27-inch Odyssey G5 Gaming Monitors (New York) that give gamers the option to play games on Xbox Game Pass or Xbox console, providing flexibility for all gamers.

Delivering an Impressive Experience with Samsung Gaming Hub

The Samsung Gaming Hub is the new home for gaming and entertainment with Twitch, Spotify, and YouTube Gaming integration that gives players easy access to enhance their experience. No storage limits, no downloads, and no console or PC required – all players need is a Bluetooth-enabled gaming controller and an internet connection to start playing.

Sangsook Han, Samsung’s Executive Vice President of the Visual Display Business, said this will keep advancing this fantastic service to draw gamers from around the world by increasing its collaborations and cutting-edge technology.

“It is a great pleasure to work with Microsoft to deliver the impressive experience of Samsung Gaming Hub to global gamers,” said Sangsook Han.

“Samsung Gaming Hub has been incorporated into Samsung Smart TVs and monitors demonstrating the evolution of the Samsung screen experience. Samsung will continue to advance this incredible service to attract global gamers by expanding its partnerships and innovative technology.”


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