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Samsung Set to Become a Top Premium Player in India With S22 Series

Rahul Bhagat
Rahul Bhagat
Rahul Bhagat is a Digital Marketer and strategist with more than 7 years of experience in Marketing, SEO, Analytics, Marketing Automation and more.

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Samsung India on Wednesday said that it had received 1.4 lakh pre-bookings for its newly-launched Galaxy S22 series in the country to date, as the company aims to make its premium flagships more accessible to the aspirational users in tier 2 and 3 towns in the country.

The South Korean giant said this is an all-time record in the company’s premium smartphone history in the country.

It is noteworthy to state that 80 per cent of this pre-booking in India is for Galaxy S22 Ultra. Due to this strong performance of S22 series, we are looking to end the first-half as top player in the premium segment in India, – Raju Pullan, SVP and Head of Sales and Retail for Mobile business in the country.

Currently, Samsung has over 20 lakh customers in India who use the Galaxy S series and earlier Note smartphones.

Our next target is to make these premium flagship smartphones accessible to the aspirational users in small-town India with the Samsung Finance+ scheme that offers quick, convenient and assured financing options on the complete range of Galaxy devices, – Pullan told IANS.

The company started 2022 on a very strong note with the S22 series.

According to Pullan, for the first time ever, they launched the S22 Series with more than 1,800 consumers across 17 cities and also broke the Guinness Book of World Record for simultaneous unboxing at multiple locations.

“This clearly showcases the consumer love for S22 Series. Our aim is to become the market leader in premium segment by the end of H1,” Pullan noted.

The customers pre-booking Galaxy S22 Ultra will get Galaxy Watch4 worth Rs 26,999 at just Rs 2,999. Customers pre-booking Galaxy S22+, and Galaxy S22 will get Galaxy Buds2 worth Rs 11,999 at Rs 999.

Consumers in India can pre-book their Galaxy S22 Ultra, Galaxy S22+, and Galaxy S22 at leading retail outlets, Samsung Exclusive stores, Samsung online stores, and Amazon.

Galaxy S22 Series will go on sale from March 11.

Samsung Galaxy S22 price in India has been set at Rs 72,999 for the base 8GB RAM+256GB storage variant, and the 8GB+256GB model comes with a price tag of Rs 76,999.

The Galaxy S22+ starts at Rs 84,999 for the 8GB+128GB model and goes up to Rs 88,999 for the 8GB+256GB option.

The Samsung Galaxy S22 Ultra is priced at Rs 1,09,999 for the 12GB+256GB option. Meanwhile, the top-of-the-line 12GB+512GB model is priced at Rs 1,18,999.


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