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Samsung Tops the Overall Indian Handset Market With a 17% Share

Rahul Bhagat
Rahul Bhagat
Rahul Bhagat is a Digital Marketer and strategist with more than 7 years of experience in Marketing, SEO, Analytics, Marketing Automation and more.

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India’s overall mobile handset market grew 7 percent in 2021 and Samsung captured the top position in the handset market with a 17 percent share, a new report said on Monday.

In the feature phone segment, the shipments reached 86 million units to show flat growth in 2021, according to Counterpoint Research.

itel led the feature phone market, taking 24 percent share, followed by Lava, Samsung, and Jio.

itel has been leading the feature phone market for the last two consecutive years.

In the smartphone segment, Samsung remained at the second position in 2021 with an eight percent decline in shipments.

Supply chain disruptions, the absence of the new Note series, reduced focus on the entry-level segment, and fewer launches in the mid-segment compared to the previous year led to an overall decline.

However, Samsung was the top brand in 5G smartphone shipments in Q4 2021.

Its campaign on providing maximum bands in 5G smartphones facilitated this growth.

It also led the Rs 20,000-Rs 45,000 ($267-$600) segment with a 28 percent share.

Samsung’s foldable device shipments grew 388 percent in India in 2021.

Globally, Samsung has shipped four times more foldable devices in 2021 than last year, exceeding the three-fold market growth that analysts expected.

According to the company, the consumer enthusiasm for Samsung foldable is exemplified by the success of the Galaxy Z series.

Samsung Electronics revealed its first prototype of a flexible display in 2011.


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