Spotify announced that it will allow users to include podcasts on their custom playlists. Users can now create their own custom playlists of their favorite podcasts, or even those that combine music and audio similar to Spotify’s own newly-launched “Your Daily Drive.”
If you hadn’t heard, playlists are kind of Spotify’s thing – it’s how we first built our personalized platform way back in 2006 and how we continue to help listeners discover new content today. We couldn’t be more excited to bring that expertise to the world of podcasts – Spotify in a statement.
Spotify used its personalization engine to combine music and news from select sources. The company says this functionality is something users have regularly requested since the integration of podcasts to its streaming music service. However, it’s not necessarily the easiest way to tune into the latest episodes of your favorite programs as it involves manual curation.
Now build own podcast playlist on Spotify put its personalization engine to work to combine both music and news from select sources. The company says this functionality is something users have regularly requested since the integration of podcasts to its streaming music service. However, it’s not necessarily the easiest way to tune into the latest episodes of your favorite programs as it involves manual curation.
Spotify says today there are over three-billion user-generated music playlists on its service, so it believes its users will also embrace this new curation ability. In February, Spotify acquired podcast production company Gimlet, which is behind popular shows like “Reply All and “Crimetown.” Hence this move is another way to integrate the two main types of content on the service.
