Spotify reportedly wanted to ban white noise podcasters because they were purportedly generating a lot of money, which ought to be for the audio streaming service. A recent report by Bloomberg shows how podcasters are costing Spotify over $38 million every year.
The likes of the sounds of waves, vacuum cleaners, and spinning fans, among other white noise podcast content, are said to make up 3 million of the platform’s daily consumption hours, according to a document seen by Bloomberg.
White noise podcasters, according to the outlet, make $18,000 per month. The free hosting programme Anchor from Spotify is used by many creators on the site, not simply those that broadcast white noise. In addition to assisting producers with the production, distribution, and monetization of their podcasts, Spotify acquired Anchor back in 2019.
Even while white noise podcasts are popular with listeners, Spotify doesn’t appear to profit as much from them as it does from other kinds of programming. According to reports, the business thought about doing rid of them completely and banning new uploads to the category. Additionally, it considered changing its algorithm to suggest comparable programs that would be more affordable for Spotify.
The company’s annual gross profit would increase by $38 million if all those things were done. The news outlet did not specify whether Spotify clarified what it meant by “comparable programming” in the internal letter, although they may be various forms of media intended to promote and enhance sleep as well as to reduce anxiety, which is what white noise is often employed for.
As it stands now, Spotify only confirms that the proposal in question did not come to fruition” and that it continues “to have the white noise podcasts on its platform.” However, given its plan to make more profit, we believe that in the future, the audio-streaming service is likely to pull out the service. Thus, stay connected with TechGenyz for more updates.
