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The Cost of Outsourcing App Development in 2023: What to Expect

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In the current technological landscape, outsourcing app development costs has become an integral part of many businesses. As the demand and popularity of mobile apps continue to grow, businesses are increasingly turning to outsource to develop their app projects. This trend has been on the rise since the early 2000s and is expected to continue to grow in the coming years.

With this in mind, it is important to understand what factors influence the cost of outsourcing app development in 2023. In this article, we will discuss the various factors that influence outsourcing app development costs in 2023. 

Moreover, companies like Google, Apple, Nike, IBM, and Skype have been significantly outsourcing developers for decades. The most fascinating element that fascinates a business owner or an employer about outsourcing software development is the price. Businesses focus on outsourcing to reduce costs and focus on core business goals. Developers in developing countries are paid far less than in developed countries; therefore, this results in cost reduction.

Factors that Influence Outsource App Development Cost 

1. Market Trends

The market trends of the app development industry play a major role in determining the outsource app development cost in 2023. As the demand for mobile applications increases, more companies are turning to outsourcing to meet their app development needs.

App Development Market Trends
Image credit: Google Trends

This trend has resulted in an increase in competition in the market, which has, in turn, caused prices to drop. Additionally, the development of new technologies and advancements in existing technologies has allowed app developers to create more efficient and cost-effective solutions. As a result, the cost of outsourcing app development in 2023 is likely to be lower than it was in previous years.

2. Location 

Another factor that influences the outsourcing app development cost in 2023 is the location of the app development team. Depending on where the development team is located, the cost of outsourcing can vary significantly. For example, developing an app in India or China may be cheaper than developing an app in the United States due to the difference in living costs.

Additionally, the cost of outsourcing may be lower in countries with a lower cost of living, such as India or China, as opposed to countries with a higher cost of living, such as the United States. 

3. Type of App 

The type of app being developed also plays a role in determining the outsourcing app development cost in 2023. For example, developing a simple web app may be cheaper than developing a complex mobile app due to the difference in complexity.

Additionally, the cost of developing a game or a virtual reality app may be higher than developing a simple web app due to the additional resources needed for these types of apps.

4. Level of Complexity 

The complexity of an app is another factor that affects the outsourcing app development cost in 2023. The more complex the app, the higher the cost of development will be. This is because more time and resources are needed to create a complex app, so the cost of outsourcing will be higher. Additionally, the cost of development may be higher if the app requires the use of advanced technologies, such as artificial intelligence or machine learning. If your business needs to develop a digital product, a dedicated development team will help to figure out what exactly will cover its needs and define its complexity.

5. Platform 

The platform that the app is being developed for also affects the cost of outsourcing app development in 2023. For example, developing an app for Android may be more expensive than developing an app for iOS due to the differences in coding languages and user interfaces. Additionally, developing an app for both Android and iOS may be more expensive than developing an app for just one platform. 

6. Quality of Work 

The quality of the work being done also plays a role in determining the cost of outsourcing app development in 2023. Companies usually prefer to outsource projects to teams that are highly experienced and have a good track record of delivering quality results. This is because companies want to ensure that their app will be of the highest quality and have fewer issues once it is released. As a result, companies may be willing to pay more for a team that has a good reputation and is highly experienced in app development.

7. Size of the Project 

The size of the project is also a factor that influences the outsourcing app development cost in 2023. The larger the project, the more resources and time are required, thus resulting in a higher cost of outsourcing. Additionally, the complexity of the project may also affect the cost. For example, developing a large and complex app may be more expensive than developing a small and simple app. 

The Structure Development Team 

The development team is composed of both programmers and graphic designers. Outsourcing software companies offer a wide range of skilled professionals from all over the world. The developer team is composed of the following members.. 

UI/UX Designers 

An appealing user interface is necessary for an app to draw in more people and be successful. Poor design, long loading screens, and too many ads can drive users away. To solve this problem, experienced UI/UX designers need to be brought on board for the project. Wireframes illustrating the app’s design will be formulated by the designers. The app can be created according to the client’s needs. The average salary of a US designer is $85,499 per annum, while Indian designers earn an average of $10,499 per annum.

Project Manager 

Generally, project managers in the USA make an annual salary of $65,800, whereas their counterparts in India receive an average of $7,500. Additionally, project managers act as a liaison between the client and the teams of developers and designers. They are responsible for organizing the workflow, meeting the client’s demands, and ensuring the software is delivered on time. 

Android/iOS Developers 

Developers are essential to the team’s success. Programmers must ensure the software works as intended and that the framework is sound. An experienced developer is needed for the successful creation of a flawless application utilizing the project stack. 

Generally, software engineers have the highest salaries among team members, meaning they have the greatest effect on the total cost of hiring out mobile app development. In the United States, iOS developers get approximately $75/hour, and Android developers get $60/hour. In comparison, Indian iOS developers earn $25/hour, and Android developers make $35/hour.

The disparity in prices in India is a result of the user demographic, as there is a greater proportion of Android users than iOS users in the Indian marketplace. 

Project Price Examples 

It is important to note that the cost of outsourcing app development can vary depending on the complexity and number of features. We will now examine some project examples to determine their price. Remember that the cost of creating an app for multiple platforms (iOS and Android) will be double the cost of creating an app for one platform (Android). 

The development of a Netflix-style app with streaming algorithms, an eye-catching design, and multiple payment options will take about 3,038 hours, amounting to approximately $155,000 for both iOS and Android. However, if cross-platform development is used, the time and cost will be significantly lower, at $80,000. This article provides guidance on how to create video streaming services similar to Netflix and Disney+. 

It will take 2,500 hours to develop a basic e-commerce app with a product catalog, a shopping cart, and payment gateways. The cost for this medium-complexity product will be $120,000 for both platforms. However, if you use a cross-platform approach, the cost will be about $68,700. To find out more about e-commerce app development, read this post. 

Creating an application similar to Uber, which includes GPS navigation, various ride options, and various payment methods, would require 2,294 hours to develop and can cost up to $120,000 for iOS and Android mid-complexity versions. However, the cost can be reduced to $63,000 if the app is developed for multiple platforms. 

Cost to Outsource App Development by Regions 

The factors that influence the cost are known, so now it is time to calculate the cost of development in different parts of the world.

North America 

North America is the most expensive place to outsource mobile app development. Developers from the US and Canada typically make much more than those from other regions. To illustrate, the hourly rate for such a service is usually between $150-250. Consequently, the cost of outsourcing the development of a Snapchat app can range from $175,000-250,000. This is an immense sum, so many businesses opt to hire developers with lower rates. 


India is home to a number of highly skilled and imaginative young developers. Additionally, India is a popular choice for outsourcing for many international customers because of their competitive rates. The cost for outsourcing app development is typically between $20-$35 per hour, making India a great option to consider if you are looking to outsource app development. 

Western Europe 

Western Europe has a large population of developers; however, the cost of their services can differ significantly from country to country, varying from $70 to $150 per hour. This is a result of the varying number of developers in each nation.

Germany has the most professional developers worldwide, with an hourly rate of $75-$99. Portugal and Switzerland, however, have fewer developers due to a lack of engineers. 

Eastern Europe 

Eastern Europe is home to some of the biggest technology centers in the world, making it a popular choice for entrepreneurs who are looking for value for their money. The average cost of development there is around $50-$70 per hour, which is relatively high. Many people think that the higher cost is an indication of quality, but this is not the case; Eastern Europeans are extremely talented developers. 


Ultimately, there are a number of elements that will shape the outsourcing app development cost in 2023. These elements include current market conditions, geographic location, the type of app, complexity level, platform, quality of work, and the size of the project. Being aware of and taking these elements into account can help businesses make wise decisions when outsourcing their app development needs. 

If you are looking to outsource app development costs to a reliable, trustworthy application development company, then look no further. We specialize in providing high-quality, cost-effective solutions for businesses of all sizes. We have a team of experienced developers and engineers who are dedicated to delivering the best possible results for your project. With our in-depth knowledge of current technologies and trends, you can be sure that the development of your project will be completed on time and within your budget.


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