Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News

Tumblr Makes New Changes to Stay on Apple App Store.

Meet the voice behind Indo-Asian News Service (IANS), a storyteller navigating the currents of global events with precision and depth. Crafting narratives that bridge cultures, IANS brings you the pulse of the world in every word

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

Microblogging and social networking website Tumblr which faced a years-long struggle with approval on the iOS App Store has said that they have made fresh changes in order to remain on the Apple App Store.

In 2018, Tumblr’s iOS app was taken down from the App Store under the child sexual abuse material (CSAM) policy.

A month later, the platform reacted by banning all porn and other sexually explicit content, resulting in a 29 percent monthly traffic decrease.

Since then, the platform’s web traffic has remained relatively stagnant, reports The Verge.

“In order for us to remain in Apple’s App Store and for our Tumblr iOS app to be available, we needed to make changes that would help us be more compliant with their policies around sensitive content,” Tumblr has said in the latest blog post.

Many Tumblr users come to the platform to talk anonymously about their experiences.

The platform said, “for those of you who access Tumblr through our iOS app, we wanted to share that starting today you may see some differences for search terms and recommended content that can contain specific types of sensitive content”.

“In order to comply with Apple’s App Store Guidelines, we are having to adjust, in the near term, what youa¿re able to access as it relates to potentially sensitive content while using the iOS app,” said the platform.

To remain available within Apple’s App Store, the company had to extend the definition of what sensitive content is and how its users access it to comply with Apple guidelines.

“We understand that, for some of you, these changes may be very frustrating – we understand that frustration and we are sorry for any disruption that these changes may cause,” said Tumblr.

Apple’s CSAM feature is intended to protect children from predators who use communication tools to recruit and exploit them.

It is part of the features including scanning users’ iCloud Photos libraries for Child Sexual Abuse Material (CSAM), Communication Safety to warn children and their parents when receiving or sending sexually explicit photos, and expanded CSAM guidance in Siri and Search.


Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic