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Video Communication Zoom Acquires Assets of Event Production Startup Liminal

Rahul Bhagat
Rahul Bhagat
Rahul Bhagat is a Digital Marketer and strategist with more than 7 years of experience in Marketing, SEO, Analytics, Marketing Automation and more.

Video-conferencing platform Zoom on Tuesday announced that it had acquired certain assets from event production startup Liminal.

Liminal is a startup company that offers event production solutions built largely on Zoom’s SDK. Two of Liminal’s co-founders, Andy Carluccio and Jonathan Kokotajlo, will also join Zoom.

“Liminal’s solutions, including their ZoomOSC and ZoomISO apps, will help bridge Zoom with traditional and emerging event control applications and hardware to help theaters, broadcast studios, and other creative organizations address complex technical production needs, and collaborate and create online effectively,” the company said in a statement.

Among other things, Liminal’s software can connect multiple HD video feeds from Zoom to production-grade hardware and applications.

“By adding these capabilities and more to our events management and production offerings, we believe we will continue to be the leading comprehensive, one-stop, hybrid events management platform in the market,” the company said.

“We will cover the entire value chain from creative production, broadcasting, editing, and fully customisable live event experiences with robust pre-event planning, in-event management, and post-event analytics,” it added.

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