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Visa Selects Payswiff as Winner of Visa Everywhere Initiative 2020 in India

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Today, Visa, the global leader in payments technology, announced Payswiff as the grand winner of India’s first Visa Everywhere Initiative (VEI) challenge. With participation from more than 260 fintech and 400+ applications, a record number for any VEI program outside the US, the Initiative had challenges focused on digital issuance for driving access to payments and credit, increasing small merchants’ acceptance and digitally transforming B2B payments.

While Payswiff won for its solution of providing end-to-end omnichannel electronic payments to banks, SMEs, and enterprise merchants, Phi Commerce won the challenge on digital issuance through integrated payments across channels and Samunnati won the challenge on B2B payments for a solution specializing in the Agri-value chain.

The challenges were part of the first Indian edition of the Visa Everywhere Initiative, a leading global innovation program for identifying and collaborating with fintechs to produce cutting-edge solutions to digital payment challenges, in addition to enhancing their product propositions and providing payment solutions for Visa’s vast network of partners.

Our hearty congratulations to Payswiff, the grand winner of the first-ever Visa Everywhere Initiative in India. We would also like to congratulate Phi Commerce and Samunnati, the winners of the two other challenges. Through VEI, we were on the lookout to collaborate with fintech that is creating agile, secure, and seamless payment experiences, thereby putting completely new and evolved payment experiences into the hands of consumers and businesses. We are happy to have engaged with this vibrant community and look forward to creating unique payment experiences for India.- TR Ramachandran, Group Country Manager for India & South Asia, Visa

He further added It is a fact that India is the hotbed of payment innovation and is going to push the envelope in inventive payments further. While VEI is a platform enabling fintech to enhance and take their innovative solutions to market faster, we are privileged to nurture the companies redefining the way India pays.

After seven months of scouting for the most talented fintech across the country by hosting roadshows, the pitch day was held in Mumbai, Delhi, Bengaluru, and Hyderabad for shortlisting fintech under each of the three challenges.

In light of the current pandemic, Visa invited nine finalists for a virtual presentation to pitch their ideas to a panel of judges, including executives from Visa, their partners, and leading fintech organizations.

The entire VEI journey has been an exciting experience for us at Visa. It has also been a culmination of our last three years of fintech outreach – starting with Visa Developer Platform in 2017, followed by the Visa Ready Program and Fintech FastTrack launches in 2019 as we continue to open up for business with Indian fintech and take them to a global stage, said Arvind Ronta, Head of Products for India & South Asia, Visa.

We congratulate the winners Payswiff, Phi Commerce, and Samunnati and are excited to work with them closely and help commercialize their solutions through Visa’s expertise and capabilities, added Arvind.

Since its inception in the US in 2015, VEI has expanded into a global platform with more than 6000+ participating startups, that have collectively raised over 2.5+ billion in funding, with more than 215 finalists and nearly 100 winners. The program has been rolled out in North America, Latin America, Europe, Asia, the Middle East, and Africa, touching over 100 countries.

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses, and economies to thrive.

Our advanced global processing network, VisaNet, provides secure and reliable payments worldwide and can handle more than 65,000 transaction messages a second.

The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network, and scale to reshape the future of commerce.


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