Disclaimer: We may earn a commission if you make any purchase by clicking our links. Please see our detailed guide here.

Follow us on:

Google News

Vivo India makes Nipun Marya as New iQOO Brand CEO

Meet the voice behind Indo-Asian News Service (IANS), a storyteller navigating the currents of global events with precision and depth. Crafting narratives that bridge cultures, IANS brings you the pulse of the world in every word

Join the Opinion Leaders Network

Join the Techgenyz Opinion Leaders Network today and become part of a vibrant community of change-makers. Together, we can create a brighter future by shaping opinions, driving conversations, and transforming ideas into reality.

Nipun Marya, who served as Director, Brand Strategy for Vivo India for five years, has been appointed as CEO of the new and emerging smartphone brand iQOO India, the company announced on Monday.

Under Marya’s leadership, iQOO aims to double its online market share in the mid-premium space from the current 5 percent to 10 percent in India by 2022.

“iQOO’s target audience is tech-savvy young Indians who go into the details before purchasing smartphones. The ‘make in India’ brand will offer cutting-edge, top-of-the-line specifications for users who want premium experiences from their devices,” Marya told IANS.

“I would strive to create a robust brand awareness among the millennial and Gen Z smartphone lovers in the country,” he added.

The appointment comes at a time when top smartphone players are in the process of cementing their sub-brands in the highly-competitive Indian market.

Under Marya’s leadership, Vivo held the third position in the third quarter this year with a 15 percent share, and became the top 5G smartphone brand for the first time in Q3 2021, while remaining the top offline smartphone player as well.

According to Counterpoint Research, the brand reached its highest ever ASP (average selling price), which can be attributed to the increased focus on the premium segment through the V-series and iQOO-series smartphones.

iQOO, which stands for ‘I Quest On and On,’ witnessed a massive growth of 671 percent in Q3.

“He has successfully led Vivo’s expansion and brand evolution in India. We are delighted to see him assume charge as iQOO’s CEO and are confident he will play a pivotal role in cementing the brand’s position within the India market,” said Jerome Chen, CEO, Vivo India.

Marya would be responsible for driving the growth of the iQOO brand and its operations in India, as the brand focuses on growing its market share to cement its position in the premium-performance smartphone segment.

“Our smartphones like iQOO 7, Z5, and Z3 have been the highest-rated smartphones in their respective segments on Amazon. This inspires us to further strengthen our ambitions to bring a bold line of breakthrough innovations in future products,” said Marya.

Witnessing the dynamics of the Indian smartphone market, the new iQOO CEO will also focus on strengthening the premium and mid-premium portfolio for the brand in the country, said the company.


Partner With Us

Digital advertising offers a way for your business to reach out and make much-needed connections with your audience in a meaningful way. Advertising on Techgenyz will help you build brand awareness, increase website traffic, generate qualified leads, and grow your business.

Power Your Business

Solutions you need to super charge your business and drive growth

More from this topic