In a revolutionary step that will transform smartphone luxury and mobile entertainment, Vivo has announced the Vivo V50 Elite Edition, a high-end smartphone that is not only distinguished by its stylish look and performance prowess, but also by a unique first: True Wireless Stereo (TWS) earbuds packed in the box itself. This is a unique and tactical move in the mobile market, where the vast majority of manufacturers are slowly removing accessories from their boxes. Vivo is beating to the tune of its own drum instead — and that drum sounds much sweeter with TWS in your ears.
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A Smartphone Launch with a Surprise Inside
The Vivo V50 Elite Edition is more than a smartphone. It’s an experience. With changing consumer needs towards an end-to-end lifestyle ecosystem, Vivo has positioned the V50 Elite Edition as a flagship device that seamlessly integrates communication, entertainment, and productivity. At the heart of this ecosystem are the pair of in-box TWS earbuds — the Vivo AirBuds X, which offer crystal-clear audio, low latency, and all-day use comfort.
This is the only Vivo device currently available that includes TWS earbuds in the box, making it a standout option for buyers seeking greater value without compromise.
Vivo Product Manager, Ankit Mehra, said at the event, “We imagined the V50 Elite Edition as an end-to-end lifestyle device. If you’re streaming your favorite TV shows, jumping on a work call, or immersing yourself in mobile games, we wanted users to feel present, and that begins with audio. Adding TWS in the box further underscores our commitment that premium experiences are instant, not elective.
Streamlined Design with Premium Features
The V50 Elite Edition is as much about the accessories as it is about the device itself — the phone is a showstopper. It features a 6.78-inch AMOLED screen with a 120Hz refresh rate, 1.5K resolution, and HDR10+ functionality. Its edge-to-edge screen look and razor-thin bezels provide an immersive cinematic experience, whether users are streaming, browsing social media, or gaming.
Beneath the hood, the smartphone runs on the Qualcomm Snapdragon 7 Gen 3 processor, which is extremely efficient and well-equipped to handle everything from heavy-duty multitasking to high-end gaming. This is supported by 12GB of LPDDR5 RAM and up to 512GB of UFS 3.1 storage, ensuring lightning-fast performance as well as loads of space for all your digital needs.
Intelligent Imaging and Long-Lasting Power
The camera setup is another big emphasis. The V50 Elite Edition has a 64MP OIS-supported primary sensor, complemented by an 8MP ultra-wide and a 2MP depth sensor on the back, while on the front there is a 50MP sensor with eye autofocus, ideal for clicking great selfies and smooth video calls.
Charging all these capabilities is a 5,000mAh battery, which is FlashCharge-capable at 80W. The consumer can look forward to charging from 0 to 100% in under 40 minutes — a feature that befits today’s busy lifestyle.
A New Emphasis on Sound Experience
The inclusion of in-box TWS earbuds isn’t a marketing trick — it’s part of a larger effort to increase user interaction with Vivo’s Hi-Fi heritage. Revered for its dedication to high-quality sound, Vivo has employed the V50 Elite Edition as a way to revive that history with a younger, more vibrant crowd.
The Vivo AirBuds X that come with this include Active Noise Cancellation (ANC), dual-mic ENC calling, and up to 24 hours of battery life with the charging case. It pairs instantly with the smartphone using Vivo’s software for seamless integration, and there is optimized audio for video, music, and gaming modes.
Market Strategy and Consumer-Centric Design
With the V50 Elite Edition, Vivo is patently going for a consumer-centric strategy. While most competitors are cutting down on bundled accessories as a measure to save resources or due to environmental concerns, Vivo thinks value-added packaging generates loyalty and happiness.
The smartphone is offered in two opulent colors — Mystic Silver and Cosmic Black — and sells at a competitive price in the mid-premium segment. The first markets are India, Southeast Asia, and parts of the Middle East, with a wider rollout planned in Europe later this year.
Final Word
With the smartphone market awash in incremental upgrades and bare-bones packaging, the Vivo V50 Elite Edition is a breath of fresh air on the notion of premium value. By offering up its mix of top-shelf specs, fully immersive multimedia experience, and shock inclusion of TWS earbuds, Vivo isn’t releasing a phone — it’s establishing a new bar for user-centric design. Whether this portends a broader industry move or is just a Vivo signature, there’s one thing certain: the V50 Elite Edition is more than a phone — it’s a declaration.
