Adobe Introduces AI-powered Solutions for Digital Marketing
Yusuf Balogun
Adobe announces new product line focused on digital marketing at the Adobe Summit event.
The offerings include AI services, personalized content management, and software for content analysis and supply chain.
Adobe integrates Experience Cloud and Creative Cloud for optimal content creation, delivery, and analysis.
Adobe Sensei GenAI and Adobe Firefly are introduced as AI systems for image generation from text.
Adobe Product Analytics, similar to Google Analytics, is launched for content analysis.
Adobe Experience Manager (AEM) is unveiled as a content management system with AI-powered performance analysis.
Adobe introduces a content supply chain solution and Adobe Express for Enterprise, emphasizing personalized content production and accessibility for businesses.