GIF takeover: Instagram comments unleashed!

Red Section Separator By Rahul / may 18, 2023

Instagram now allows users to add GIFs to comments, changing the dynamics of comment sections.

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The feature was previously available to some users but has now been unlocked for global use by Meta.

[{"selector":"#anim-b2ef0a18-ae91-4792-978d-5473a5bea50b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9cfca744-a672-4340-822d-b0f8164e9c96","keyframes":{"opacity":[0,1]},"delay":600,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] White Line

[{"selector":"#anim-4079fdee-d321-44ab-94af-e2e1164a9470","keyframes":{"opacity":[0,1]},"delay":600,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The GIFs are sourced from Giphy's library and can be accessed through a new GIF button. White Line

[{"selector":"#anim-05c44710-0b85-40bf-a4ae-253e4a3820a3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(29.944740731964004%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-84edf1bd-9376-414d-83c0-5d340ca555c2","keyframes":{"opacity":[0,1]},"delay":600,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Meta is also introducing new editing abilities for Instagram Reels, including splitting videos, adjusting playback speed, and nondestructive clip replacement. White Line

The updates were announced during a creators workshop in Mumbai, India, where Instagram Gifts for the Indian market were also released.

[{"selector":"#anim-0460be2f-1adb-45e8-9d49-c8e85627e836 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(10.739339134282192%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2af529ca-5f78-4d4c-9106-2ce7abbfe34c","keyframes":{"opacity":[0,1]},"delay":600,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] White Line

Instagram Gifts allow creators to earn money from their Reels by enabling fans to purchase stars and themed virtual gifts.

[{"selector":"#anim-e7b5b16c-f492-4780-9fe1-8e5a417022c6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-64f71ee4-24c6-4a98-b519-0d81aa402ff3","keyframes":{"opacity":[0,1]},"delay":600,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] White Line

The new features aim to enhance user engagement and monetization opportunities on the platform.

[{"selector":"#anim-ca9c8812-7db1-4fc4-a296-f6d2e7c1b6fa [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.840813982897599%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6e9e08a1-c2ac-4f7f-aa97-8974ebde71a1","keyframes":{"opacity":[0,1]},"delay":600,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] White Line